For those running Shopify stores and actively advertising on Google Ads, Meta (FB/IG), and using Klaviyo — I’m curious about your experience with tracking setups. If I move from client-side tracking to server-side tracking, will I likely see a noticeable shift in ad performance and attribution accuracy? I’m especially wondering: How much of an impact did it have on reported conversions, ROAS, and customer journey tracking? Did you see a difference across Google Ads, Meta, and Klaviyo specifically? If the improvement was real, which third-party server-side tracking solution worked best for you? (Thinking along the lines of Elevar, Littledata, Stape, etc.) I’d love to hear real-world feedback from brand owners and performance marketers who’ve made the switch. Thanks in advance! 🙌