🔥
8h • CEO Experiments 🧪
Experiment #2: Day 5 Update 🧪
First things first, welcome to everyone who has joined in the last few days! This is my first update for Experiment 2 where I am posting across different Skool groups 3 times a day.
The numbers so far:
→ Members: 74 (up from 70)
→ Discovery rank: 1,553 (down from 1,769 - lower is better!)
→ Engagement: 80% (up from 78%)
→ Conversion rate: 4.1% (down down down - more on this below)
→ Visitors: dropping (268 one day, 54 the next - last gasp from the meta ads)
→ Churn: 1
→ Sales directly connected to Skool: 0
The conversion rate dip - what actually happened:
The last of my Meta ads brought in a wave of visitors who weren't converting, which tanked my conversion rate from 50% at one point before ads down to 4.1%. Not a reflection of the experiment just cold ad traffic behaving like cold ad traffic. The organic Skool visitors are converting much better. I’ll be parking meta ads until I have more time to do better!
Truth time… I nearly gave myself an out:
I will admit that on Day 1 I was already mentally negotiating whether comments counted as posts. 😂 I decided they absolutely did not and that I would quite rightly get called out for being a scaredy cat if I tried that. So I just did it.
I chose carefully, posting what was genuinely relevant for each group rather than just showing up and broadcasting.
On Day 2 I got my first pinned post in a group of 4,900 members. I’m calling that a win! 📌
I then started planning what I actually wanted to ask or share, thinking about what I genuinely need or can offer right now and which community was the right room for it. And It's been fine. I haven't run out of relevant things to say and I haven't had to force anything that felt off and 100% am not doing that.
The most interesting data point so far:
Every new member in the last 4 days except one has come through Skool activity not my email list. Which means right now, showing up consistently in communities is bringing in more people than my email marketing. Interesting.
Still tracking: → Whether this translates to actual sales (jury still out) → Whether I run out of things to post (not yet) → Whether the discovery rank keeps dropping as I post more (so far yes)
5 days down. 25 to go.
How are YOU going with your numbers? Drop an update below — what's moved in the last 5 days? 👇
For our new members (or anyone who has forgotten!) - Post below what you are going focus on growing the next 30 (25) days with me and start by entering the number that you are going to track (subscribers, members, clients, whatever) and when I do an update - you do an update too... Your number below...
P.S. Still 1 day to go for Experiment 1, I haven’t forgotten, final update on this coming tomorrow (spoiler alert, you can already see the outcome 😂)….
3
0 comments
Experiment #2: Day 5 Update 🧪
powered by
skool.com/from-job-to-ceo-the-experiment-7877
Building a business while working a 9-to-5? I’m sharing my real journey From Job to CEO - what's working and what's definitely not!
Suggested communities
Powered by