I've noticed some discussions about cold calling challenges and nervousness - totally normal, I go through it as well. Here are some tech-based approaches that have worked well for me: Research automation tools can gather key information about prospects before you call (recent company news, LinkedIn activity). Starting with relevant context makes conversations feel much more natural, Lead qualification systems can warm up prospects through email sequences or chat interactions before you make calls. This means your phone time is spent on more receptive leads. For ex I recently used a IG scraper integrated with AI to tell me a little bit more about the my leads before trying to call them.