Discovered something recently that is giving me scorching results. Something so obvious I should have done it years ago, but I was too cocky. You're probably making the same mistake I was... Recently, I decided to reactivate my YT channel (to boost my AI discoverability). I went on a deep dive to discover what's working best today. The experiment began... I began obsessing over my titles, thumbnails, first 7 second hooks, open loops, pattern interrupts, pacing. Stuff I was teaching others 25 years ago in copywriting and marketing workshops, but somehow got lazy and stupid along the way. The transformation in just about 3 months has been astounding in terms of views, subscriptions, and retention. Then it hit me like a brick... WTF am I treating YouTube like it matters...and everything else like it doesn't? That killer hook I obsess over for the first 7 seconds of a video? My blog posts opened with throat-clearing instead. The open loop that keeps people watching? Missing from my keynotes. The title I'll test fifteen ways for a video? My book chapters get whatever I typed first. This was never a skill problem. I already knew how to hook, build tension, and make someone unable to look away. I was just rationing that craft—pouring it into one channel and phoning in the rest. I think we all do this in some ways. We find the platform that's "working" and treat it like the exception instead of the standard. Then we wonder why the rest of our output lands flat. So…I'm done compartmentalizing my best work. Every blog title. Every speech opening. Every chapter. Every email. They all get the YT treatment now. So that’s my best practice I’ll share with you: Every project you’re working on, ask yourself, “How would a YouTuber handle this?” Eager to hear how it works for you! Peace, RG

What is the #1 framework you've discovered or breakthrough you've had that has helped you be more effective in your business? Curious on yours. Add your gold nugget in the comments :)

Homies, Last week I attended a session on building a personal site through vibe coding, and I asked a question about using it to find speaking gigs. A lot of you guys recommended platforms for getting paired with podcasters in the chat. My dumbass screenshotted the chat, and apparently I can’t even see what I screenshotted because of a security filter 😂 Appreciate any input here. The good news is I’m already doing a ton of podcasting in my space (on my own podcast), and I’ve got 2 speaking gigs lined up — one of them is paid.

I have two questions for you (possibly related): Q 1: When was the last time you go to speak directly with someone who created a multi-billion-dollar industry? Q 2: What are you doing May 5th at 6pm ET (3pm PT)? Tim Bratton... - Pioneered the world’s first digital streaming service - Defined the modern subscription economy - Helped architect a multi-quadrillion-dollar payment rails system His career has been defined by one thing: Scaling complex systems from inception to global dominance. He has taken a company public, executed a reverse IPO, and built three separate nine-figure businesses. And now he is showing up LIVE to talk to us (you and me) No script. No filter. No sanitized “keynote speaker” nonsense. Just a live conversation with a guy who has repeatedly seen the future early, built the infrastructure behind it, and scaled it before the rest of the world caught up. Join us live May 5th at 6 PM ET. Here's the zoom link: https://us06web.zoom.us/j/83272395942?pwd=2tLNyUmwSTjHNKAUH2onMLMddKXrDo.1 See you there.

Yesterday, while engaging in a fun conversation about the meaning of the word CONTEXT, my head was swirling. I used to use ‘context’ all the time to make clear points in my work, but now… I couldn’t remember! I felt my heart rate pick up as I tried to pull up in my mind the relevance of the word ‘context’ in my world… … and couldn’t. Context is what determines what becomes possible. The pH level in blood that either encourages or discourages the growth of cancer cells. The temperature in an oven that bakes a cake or doesn’t. The level of warmth and trust in a relational field that supports a significant agreement to exchange value or not. In yesterday’s conversation, the context didn’t allow me access to my typical use of the word ‘context’. If a context can make it possible for me to forget a core aspect of my work, what else is it making possible, both as individuals and as a collective, beneath our conscious awareness? Context is the water we’re swimming in. We don’t notice it as it shapes every possibility. Our stories are only stories because of our context. In the world of the Story of Separation (term coined by Charles Eisenstein), we observe a particular context that allows for specific conditions to proliferate: 🔸 scarcity 🔸 extraction 🔸 fear In the world between stories, we can observe a context as well: 🔸 curiosity 🔸 generosity 🔸 interconnection Right now, if you’re sensing both worlds, like many are, the experience is quite conflicting. It can feel very dissonant as these two contexts vie for our attention. And once we see what’s actually controlling possibility, we can’t unsee it.