How 6-figure AI Founders convert clients
(copy them) Hereās the secret: Let your prospects know they can āalways go backā. Thatās it. But letās break down why⦠Thereās no doubt that AI solutions offer big upgrades to how people work. And big upgrades mean big changes, and big changes lead to friction and fear. Because youāre challenging what your prospects have. But this is their security. What they know is what makes them feel safe. So instead of pitching with hype, ground your offer by saying: āWhat youāre doing is great, if you want to stay at X level⦠But itās not enough to get you to Y level⦠Try this. And if itās not for you? You can always go back.ā As you read that, see how good that feels? And the reason it feels so good, so light, and so honest is because youāre giving them a choice. A choice to move forward, but more importantly, a choice to go back to what they know. Youāve flipped the whole script on risk. Youāre no longer threatening their security. ā³ Youāre expanding their freedom. The āgo-backā mechanism gives them permission to try something new without fear of loss. Because your prospects donāt just fear losing money⦠They fear losing the operations and workflows they already trust. This is why bold guarantees donāt land when offering AI solutions. They attempt to overwrite risk with logic. Instead of addressing the deeper emotional need: ā Feeling safe while exploring change. And to feel safe exploring, you need to know there is a way home. āyou can always go backā IS their way home. So donāt forget to say it. __ If you enjoyed this, follow me on LinkedIn for more marketing stuff for AI Founders. I hope this helps, Dan š¤