I’ve already tried interests like perfumes and men’s fashion, but I’m not getting sales. This is a men’s hard perfume, it’s bold, strong, and not for everyone. Only a limited group of people prefer this kind of intense scent. It has a smoky, tobacco-leather scent, and smells somewhat like a cigarette. I want to target the right audience who would appreciate this kind of fragrance.

Hello everyone, I’m reaching out for advice on a challenge with customer retention and re-engagement for a small homemade food business based in Multan. The business delivers homemade frozen food items like snacks and meals, all prepared fresh for delivery via WhatsApp. Here’s some context: - Facebook: 4,000 followers - Instagram: 450 followers - Over the past month, 50 unique customers placed orders, but only 8 customers have reordered this month. - The business operates by delivering orders within Multan, and it doesn’t have a website – all orders are managed through WhatsApp. - Taste feedback: Nearly all customers have shared positive feedback, saying they liked the taste of the products, so the issue doesn’t seem to be with the food quality. The main challenges: - Customer retention: Out of 50 unique customers last month, only 8 have reordered this month. - Re-engagement: How can I bring back customers who haven’t reordered? - Increasing AOV and LTV: Any strategies to increase the average order value and customer lifetime value without being too pushy? - Non-intrusive marketing: I’m looking for strategies to communicate with customers without overwhelming them or seeming too sales-heavy. Would love to hear any strategies or advice that have worked for you, especially around loyalty programs, personalized marketing, or content marketing to encourage repeat orders. Thanks in advance!

I am running Meta ads for a cloud kitchen business. The ads are engagement ads, and people are redirected to WhatsApp to place orders. The ROAS I am getting is around 3. However, I want to retarget customers who interacted with the creatives or sent a WhatsApp message but didn’t place an order. Half of my creatives are deal-based, some showcase the founder’s (a woman) story, and others are high-quality video clips of the food items. What’s the best way to retarget these potential customers?

I am running ads for a food business on Meta Ads. They are engagement ads with three different ad sets. Sales are being closed on WhatsApp, but I can't tell which creatives are driving the results. Because of this, I can't turn off the creatives that aren’t performing well. How can I solve this?