I am running Meta ads for a cloud kitchen business. The ads are engagement ads, and people are redirected to WhatsApp to place orders.
The ROAS I am getting is around 3. However, I want to retarget customers who interacted with the creatives or sent a WhatsApp message but didn’t place an order.
Half of my creatives are deal-based, some showcase the founder’s (a woman) story, and others are high-quality video clips of the food items.
What’s the best way to retarget these potential customers?