Customer Not Coming Back? Let’s Talk Retention Strategies That Actually Work!

Hello everyone,

I’m reaching out for advice on a challenge with customer retention and re-engagement for a small homemade food business based in Multan. The business delivers homemade frozen food items like snacks and meals, all prepared fresh for delivery via WhatsApp.

Here’s some context:

Facebook: 4,000 followers
Instagram: 450 followers
Over the past month, 50 unique customers placed orders, but only 8 customers have reordered this month.
The business operates by delivering orders within Multan, and it doesn’t have a website – all orders are managed through WhatsApp.
Taste feedback: Nearly all customers have shared positive feedback, saying they liked the taste of the products, so the issue doesn’t seem to be with the food quality.

The main challenges:

Customer retention: Out of 50 unique customers last month, only 8 have reordered this month.
Re-engagement: How can I bring back customers who haven’t reordered?
Increasing AOV and LTV: Any strategies to increase the average order value and customer lifetime value without being too pushy?
Non-intrusive marketing: I’m looking for strategies to communicate with customers without overwhelming them or seeming too sales-heavy.

Would love to hear any strategies or advice that have worked for you, especially around loyalty programs, personalized marketing, or content marketing to encourage repeat orders.

Thanks in advance!

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