Hi everyone! I’m Paul, the creator of Plain English IT! I’d love to collaborate! Plain English IT — tech help for people who feel dumb around technology (and shouldn’t). You know that family member who calls you to fix the Wi-Fi? Writes passwords in a notebook, panics at pop-ups, asks the kids — who sigh and fix it without explaining? That’s who I help. Usually 50+, smart, capable people who were just never spoken to like humans when it comes to tech. I spent 10+ years in IT and cybersecurity and got tired of watching good people feel stupid over stuff that was only ever explained badly. So I built a place with no jargon, no judgment, and no question too basic. But here’s something I didn’t expect — it’s been just as useful for fellow creators and Skool owners. Last week a member was spending an hour posting to her communities because her files were everywhere and she worked off a sticky note. I showed her a simple way to organize her Google Drive — folders that actually match how her brain works — and she cut that down to a few minutes. Her words after: she went from “I don’t see how this helps me” to building her own system and loving it. So if you’re drowning in your own digital mess, or you’ve got a parent/client/friend who’s nervous around tech — come say hi. Inside (free): 🔴 Scam Monday — a real scam going around now, and how to spot it 🔧 Fix-It Friday — bring whatever’s driving you crazy, we fix it 🛡️ A free 5-Day Scam Defense Challenge 📁 Plain-English guides — passwords, backups, organizing your files It’s early days and small, but warm — we’ve even started our own dictionary of tech-frustration terms (ask me about “TMCOW” 😄). 👉 https://www.skool.com/plain-english-it-9134/about

The “Your Best Course” Build Lab is featured in a Skool ad! If that’s not a sign that you should join today, I don’t know what is… Oh, what about this: if you join Premium today, you will qualify for a one hour strategy call with me to get your course moving in the right direction quickly. That’s a $175 value for free until tonight at midnight Eastern only! 🎉🎉🎉

You've probably heard the name @Katya McEwen recently because she just pulled off an epic summit and is now on a mission to win the next Skool games! On Thursday, she is sharing how she made $8580 in 6 weeks in a CLASSIFIEDS masterclass. Check out the calendar for the exact time in your time zone. This is what Katya says: THIS is why your product is not converting 😈 ➡️ You ran the webinar. ➡️ Then the 5-day challenge. ➡️ Then the freebie with the 7-email nurture sequence. ➡️ Then the “value-packed” masterclass with the pitch at the end. ➡️ Then the social proof stack. ➡️ Then the bonus bundle. ➡️ Then the early bird urgency. ➡️ Then the countdown timer. ➡️ Then the “maybe I need to niche down more” spiral. At no point did anyone say: “Hey. Every single one of those was designed to inform people. And information does not convert.” It’s like describing the most beautiful house someone’s ever seen — every room, every detail, every glowing testimonial from people who live there… …and then asking them to sign the mortgage before they’ve ever stepped inside. You’ve been trying to sell the leap. Mini-Project Magic™ makes the leap unnecessary. One 90-minute live experience. Built around your method. Your audience moves through something real. Feels the shift. Gets the result in their own body — not in someone else’s testimonial. By the time you make your offer, they’re not deciding whether to trust you. They already know what you deliver. Because they just lived it. I made $8,580 in six weeks on Skool with exactly this. Come see the real numbers, the real timeline, and the exact framework — live. Mini-Project Magic™: Build the One 90-Minute Experience That Turns Rooms Into Revenue. You leave with your own Mini-Project idea and a clear path to monetise it. 🎟️ Free. Live. No BS. 👇 Grab your spot This is my personal result. Individual results will vary based on your offer, audience, effort and experience.

So check this out. I was working with one of my members recently who was putting serious effort into Instagram. Posting consistently, showing up in Stories, and engaging with everyone who commented. She was doing everything right by Instagram's standards and getting very little back in terms of community growth or client enquiries. She wasn't doing anything wrong. Instagram rewards that kind of effort, and for some audiences and some niches, it absolutely delivers. But here's what changed when we looked at how her specific audience actually behaves online. Professionals in their 40s and 50s tend to search for answers rather than scroll for inspiration. When they have a problem they need to solve, they go to Google first. If the answer isn't there, they go to YouTube. And that's not a coincidence - YouTube is the second largest search engine in the world, sitting right behind Google. What most people don't realise is that YouTube videos also show up in Google results. So a well-made video doesn't just get found on YouTube. It gets found twice. When she made the switch, it felt too easy by comparison. Film something useful, publish it, walk away. No daily Stories. No engagement loops. It didn't feel like a growth strategy. But the results were different. People were finding her content because they'd searched for something, and her video answered it. By the time they joined her community they already trusted her. The warming up had happened inside the video, before they'd even clicked the link. Instagram builds reach. YouTube builds trust. For an audience that goes looking for answers rather than waiting to stumble across them, that difference matters more than almost anything else. If you're putting consistent effort into content and not seeing it convert into community members or clients, it might be worth asking where your specific audience is actually looking for answers. That's the kind of thing we dig into inside The Content Revenue Lab - it's free to join.

After building a Skool community past 900 members, here's what I've learned stops most community owners from getting there. Myth one: Posting once a week is enough because members are drowning in notifications. The logic sounds reasonable - nobody wants to overwhelm people. But one post a week means one chance to be seen, one chance to add value, one chance to remind someone why they joined. Skool isn't email. Not everyone sees every post. You're not spamming people by showing up three times a week. You're just showing up. Myth two: Growing your member count is the main job. It isn't. A community of 50 engaged members who trust you is worth more than 500 passive names on a list. Growth is a vanity metric until your existing members are getting value and progressing. Fix the room before you fill it. Myth three: The welcome message is enough follow-up. It isn't even close. If a colleague joined your team, said hello on day one, and then heard nothing from you for three months, would you be surprised if they went quiet? Your members are the same. They joined for a reason. Check in. Ask what they're working on. Whether you have 50 members or 500, treat them like gold. Myth four: If you've added something to your classroom, people will find it and buy it. They won't. Your classroom isn't a shop window on a busy street. It's a room in a building most members haven't explored yet. If you're selling something, say so. Tell people what it is, what it does, and where to find it. Repeatedly. Myth five: lurkers are a problem to solve. They're not. Before you remove someone for not posting, consider what you don't know. Some members are going through a difficult period. Some are absorbing everything and aren't ready to contribute yet. Some will show up six months from now and become your most engaged members. Silence isn't rejection. Don't treat it like it is. If you're running a Skool community and want to turn it into consistent monthly revenue without burning out your members or yourself, that's exactly what we work on inside the Skool Monetisation Lab