Notes|offer creation|date 20-01-2026
Offer Creation کا مطلب ہے 👉 اپنی سروس کو اس انداز میں پیش کرنا کہ سامنے والا فوراً سمجھے: اسے کیا فائدہ ملے گا؟ یہ صرف یہ کہنا نہیں ہوتا کہ: ❌ میں گرافک ڈیزائنر ہوں بلکہ یہ کہنا ہوتا ہے: ✅ میں آپ کے بزنس کو پروفیشنل اور قابلِ اعتماد بنانے کے لیے ڈیزائن بناتی ہوں 🔹 سادہ مثال (Graphic Designer کے لیے) ❌ غلط طریقہ: میں لوگو، بینر اور سوشل میڈیا پوسٹس بناتی ہوں۔ ✅ صحیح Offer Creation: میں ایسے ڈیزائن بناتا ہوں جو آپ کے برانڈ کو پہچان دیں اور گاہکوں کا اعتماد بڑھائیں۔ 🎯 1. Focus the Offer on the Client’s Benefit Always start the pitch with what results the client will get, not what you will do. Lead with the client’s dream outcome — what they want most from the work. � Skool ✍️ 2. Structure Your Proposal / Cover Letter A strong pitching structure we learn from the community: ✅ Hook (First line): Catch attention immediately with the big result the client wants. ✅ Client Benefit First: Explain how you solve their problem or help them reach their goal. � Skool ✅ Reason & Execution: Give a simple, clear explanation of how you’ll deliver the result. Tools and skills come after the benefit. � Skool ✅ Delivery & Reliability: Mention timeline or reliability scores to build trust. � Skool 📈 3. Positioning with Competitors Identify one lower-level competitor and one higher-level competitor in the client’s space. Show how your solution fits between them — reliable and stronger than low-level, more affordable or efficient than high-level. � Skool 👥 4. How to Speak to Clients (Tone) Avoid sounding desperate or needy (“I need work”). Focus on confidence and professional tone. Make the client feel “in control” — they get to decide without pressure. � Skool 💡 5. Offer Messaging Tips ✔ Use short, direct bullet points when possible. ✔ Keep the language result-focused (what they gain) rather than task-focused (what tools you use). ✔ Demonstrate availability without forcing urgency. � Skool 📌 Summary: What Makes a Strong Offer ✔ Show the dream outcome first