Todd and I met in second grade. SECOND GRADE! Can you believe that? 😂 I never could have imagined back then that the little boy I met at school would become my best friend, my husband, and the person I'd share so much of my life with. Now here we are, building Skoolology together. Who would have thought? 😂 Todd is one of the funniest (not as funny as me 🤣), most generous people I know. He's creative, always coming up with ideas, and a tech wizard who can figure out just about anything. I still don't know how his brain works half the time! He makes me laugh, challenges my thinking, believes in me, and makes me want to be a better person. And I love that after all these years, we're still dreaming up new things to do together. Of course, I have some competition for his attention these days. Nick absolutely adores him! I'm pretty sure our cat thinks Todd hung the moon. Honestly, I can't blame him. ❤️ We've been through a lot of life together since second grade. Some wonderful, some hard, and plenty we never saw coming. I wouldn't trade our story for anything. Happy 60th birthday, Todd! I love you, and I'm so glad we found each other all those years ago. ❤️ Since so many of you are part of this latest adventure of ours, I thought it would be fun to celebrate him right here in Skoolology. If you have a birthday wish, a little wisdom for turning 60, or a good old-man joke, I’d love for you to leave it for Todd in the comments. 🐼❣️ I'd love for him to see a whole lot of love (and maybe a little teasing) today! 😂 And Todd, just so you know, I fully intend to keep getting us into trouble for many more years to come! 😂🐼

I posted my pricing a few weeks back and got some real talk: the $99 to $197 jump felt like too much of a gap. People couldn't see why VIP was worth it. So I went back and restructured everything around what you actually need at each level. Free Learn AI hands-on. Build something. Hang with other builders doing the same. Premium ($99/mo) Get your first client in 7 days. Stop spinning. Land something real. VIP ($197/mo) Weekly 1:1 calls to get unstuck fast + full recording library Proven client flow system (never hunt for your next deal) Pricing strategy + closing templates to raise rates confidently Personal brand playbook (attract clients without outreach) Business scaling roadmap (1-person → multiple revenue streams) Full community access + option to build your own The idea is simple: Premium gets you your first client. VIP helps you turn that into an actual business. I'm also testing $149 for the middle tier instead of $99. Makes VIP feel like less of a stretch when you're already there. If you run a paid community, I'd actually like to know: does this feel better? What would you change? I'm genuinely curious what lands with you.

Sharing this because I know a bunch of you are figuring out your own pricing too. I set my community up with 3 tiers a while back. Free tier for people learning AI hands-on. $99/mo for people who want to move fast and land a client soon. $197/mo for people ready to scale past that and maybe build their own community down the line. It's been running for a bit now and I want an outside take on it, not just my own members' opinions. If you run a paid community, I'd genuinely like your read on this. Does the gap between $99 and $197 make sense to you? Is there something you'd add or cut? Anything that feels off from a positioning standpoint?

What happens when you ask an experienced builder: "Knowing what you know now, what would you do differently?" You'd better be ready for the answer. 😂 We recently went Behind the Build with @Michael Wacht, builder of AI Bits and Pieces and Lone Wolf AI League. And Michael shared A LOT. We talked community growth. Free vs. paid. Finding members outside Skool. Engagement. YouTube and LinkedIn. AI. Monetization. Charitable giving. What he'd do differently. And, because apparently we wanted the FULL Behind the Build experience... our technology decided to misbehave, too. 😂 Michael? Total champ. He came to the rescue, got us back on track, and then kept right on sharing. And there was SO much worth sharing. 💰 One lesson? Free doesn't automatically lead to paid. Michael has built AI Bits and Pieces to roughly 850 members. But if he were starting again with the ultimate goal of building a premium community? He'd think differently about starting freemium. Because the people attracted by free aren't automatically the same people who will eventually pay. That led us to a question every builder should probably ask: Are you attracting the people you want today... or the people you'll eventually want as customers? Those may not be the same people. ❤️ Then Michael made us think differently about VALUE. Through his Learn With Your Whole Heart initiative, Michael donates 30% of subscription fees, after platform and credit-card costs, to charitable organizations. One of his Premium members told him something fascinating. The charitable component was a big reason he chose the annual plan. Read that again. It wasn't another course. Another feature. Another bonus. What Michael stood for became part of the value that member was choosing. Now THAT gave us something to chew on. 🌎 And where are your people finding YOU? Michael doesn't expect Skool to do all the work of finding members. We talked LinkedIn. YouTube. Shorts. Search.

It's our 60 day celebration party here on Skool, and since we're going live at the top of every hour, we figured we'd run something simple alongside it. In the comments, drop your community card (aka profile image) and your own about page link. That's it, nothing else. The idea is to help everyone see what everyone else is building, and it makes it a lot easier for us to spot you when your ads come across our feeds. As a little bonus, I'll be running some of your cards through a few creative variations. Think of it as a fun what if, not a critique. (I'm even wearing my creativity shirt) So if your community is up and running, post your about page link and attach your current community card below.