Saw this in the group this week. Most guys answer it by checking what the other guy charges. That's backwards. Start with your own numbers. Say you want $2,000 a week. Half of that goes on running costs. Fuel, maintenance, tax, and gear. So you take home $1,000. $2,000 over a 40-hour week is $50 an hour. But you won't mow 40 hours. There's driving, quoting, fuelling up, changing blades, and fixing stuff. You'll be lucky to get 6.5 hours of actual mowing in a day. So you need $60 an hour just to hit the number. That's why I would recommend that you quote at least $1 a minute. 🕐 Guess the time, then multiply. 30 minutes lawn = $30. Then add hills, trees, catching, and mess. ⏱️ Time the first mow. If it keeps taking longer than you quoted, put the price up. 🚫 Have a minimum. Mine is $35 for a regular mow and $60 for a one-off. If they say no, you've saved yourself the drive. 🗣️ Say it like you mean it. Give the price, then stop talking. Most people are fine with your price if you are. You're running a business, not a charity. What do you charge per minute? Have you worked it out, or are you going off the guy down the road?

Most guys go quiet and knock $10 off. That's backwards. You just got punished for being good at your job. 🤦‍♂️ They think they're buying 20 minutes. They're buying the lawn done. The bloke who takes an hour on that same lawn isn't giving them more value. He's just slower. I quoted $60 on a regular mow once. The lady told me her old guy did it for $20. He'd gone out of business by then. His mower broke and he couldn't afford to fix it. That's what $20 lawns buy you. Speed isn't the thing you apologize for. Speed IS the whole business. ⚡ 📋 Track every job (time and price). Keep four columns: Customer, Time Taken, Price, and Hourly Rate. Make sure you count the drive time! 🔍 Put two jobs side by side. Smith: 35 minutes, $40 = $68 an hour. Brown: 50 minutes, $30 = $36 an hour. Same day, half the rate. 🎯 Know your daily number. Solo, you want at least $500 a day to cover tax, downtime, and repairs. A $30 job that eats 45 minutes with the drive will never get you there. 🪜 Build a ladder, not a treadmill. Swap the low payers out for better ones as they come up. Don't just pile more lawns on top. I halved my lawn count. Dropped to under 20 hours a week. Take-home stayed about the same. 🙌 You don't get paid by the hour. You get paid to have the lawn done properly. What do you say when someone tells you the job was too quick? Drop your go-to response below. 👇

I have been in Joey Medina's Facebook Ads community in Skool for a couple of months now. I have been running the ads as a test and getting some great results. Joey has kindly offered to do a live session for all us lawn care guys in his group next week. If you want to come along and learn how to run cheap ads for your lawn care business, just join his group and come along. This is a great way to learn to promote your business without breaking the bank It's only $5 a month. See you there.

Here's my secret weapon that costs $0 and pays off for years: What do you actually listen to while mowing? Most guys default to music. But on the job, I average around 50 audiobooks a year. A huge chunk of what I know about running my second business didn't come from sitting at a desk with a textbook—it came right from the van or behind a mower. Here’s why it’s a game-changer: 👉 Mowing is repetitive. Your hands and legs are busy, but your brain is completely free. Filling that time with nothing is a waste of time. 👉 Zero extra time needed. An audiobook turns an 8-hour shift into a full day of learning or adventure without taking a single minute away from your work day. 👉 It makes the grind bearable. Good wet-weather gear paired with a great audiobook is the only reason mowing in the rain doesn't drive me crazy. 💡 How to get started: 1️⃣ Start practical: Pick something on business, sales, or your trade for your first listen. 2️⃣ Do it for free: Hit up your local library apps (like Libby) or tune into podcasts if you don't want to buy books. 3️⃣ Mix it up: I alternate between fiction and non-fiction every book to keep things fresh. You’d be surprised how much information you actually retain when you've got an entire day on the mower to just sit with an idea. 🎧 What are you listening to on the job this week? Drop your recs below! 👇

What do you do when equipment fails in the middle of the season? Do you keep backup mowers, trimmers, blowers, or other equipment ready to go? Or do you repair it and adjust your schedule? And here’s another question… What happens if you can’t make it to a customer’s property on their scheduled day? Do you have a backup crew, work late to catch up, reschedule for the next day, or have another system in place? I’m curious how everyone handles those unexpected situations. Share your strategy—someone new to the industry might learn something valuable from your experience! 👇