Let’s simply your Marketing
I was just talking with my aunt who is about to become a partner In a honey business. She wanted advice on how she could help the business expand. She had all kinds of great ideas of product lines to expand to and different places to go. I asked her what’s she doing now that’s working? They are making 24oz jars of honey and selling for around $18 per jar with big profit margins. My question was. Can we just do more that? Right like before complicate things and have to take a ton of time and energy towards a new product line we aren’t sure anybody wants…can we just do more of what we are already doing with our one core product? The answer is a very clear yes. Because they haven't even tapped in fully to the local market with their core product. Once they do that and they build a solid customer base then they can do some test and ask some questions from their customers were regularly buying their products and see what’s the next thing that they want the most. Then we can roll out the next product and we have people waiting for it. So how does this apply? 1. What’s your core service? That’s the thing you’re going to market the most and market everywhere. 2. how are you already getting clients for that core service? Can we do more of that and can we do it better, more efficient or on a larger scale? 3. After we get that built up, then we can start adding in other revenue streams of things that people might want and we can ask our customers. What’s your core service? Hour? 90 minute massage or is it something else? What’s the main thing you offer?