I was just talking with my aunt who is about to become a partner In a honey business. She wanted advice on how she could help the business expand. She had all kinds of great ideas of product lines to expand to and different places to go. I asked her what’s she doing now that’s working? They are making 24oz jars of honey and selling for around $18 per jar with big profit margins. My question was. Can we just do more that? Right like before complicate things and have to take a ton of time and energy towards a new product line we aren’t sure anybody wants…can we just do more of what we are already doing with our one core product? The answer is a very clear yes. Because they haven't even tapped in fully to the local market with their core product. Once they do that and they build a solid customer base then they can do some test and ask some questions from their customers were regularly buying their products and see what’s the next thing that they want the most. Then we can roll out the next product and we have people waiting for it. So how does this apply? 1. What’s your core service? That’s the thing you’re going to market the most and market everywhere. 2. how are you already getting clients for that core service? Can we do more of that and can we do it better, more efficient or on a larger scale? 3. After we get that built up, then we can start adding in other revenue streams of things that people might want and we can ask our customers. What’s your core service? Hour? 90 minute massage or is it something else? What’s the main thing you offer?

Instead of reward point programs for money spent and visits try this. And they only get points for doing these things at your location. So that encourages them to come in to get the massages so they can get their rewards. Turn all your clients into mini influencers

I just watched a video that said Justin Bieber posted over 90 times to promote his new album, because he knew most people would have no idea that his album is out. And we think we should be busy from social media and we don’t post 90 times a year. Read that again.

Just saw this at my dentist office. They are giving away an IPad. (Which you can get for like $200) 3 ways to enter. And this can be a SUPER effective way to get people spreading the word about you. You could also give them just an entry for anyone that they do, but if they do all three, you can give them a bonus of some sort!

This Wednesday at 6:00pm PST/ 9pm EST Doing a live workshop to help you nail your Black Friday Offer. We will create an offer that will actually help you grow your business, get new clients, and grow your profits. Click the link in the classroom on Wednesday evening