For me: - Expert Secrets by Russell Brunson - The War of Art by Steven Pressfield - The One Thing by Gary Keller What are yours?

I love Alex Hormozi. Genuinely. His frameworks are the best in the biz and his content is world-class. But there’s a version of his model that quietly breaks people. Not because it’s bad or wrong but because it’s built for a season of life most of us aren’t in anymore. The “outwork everyone” era works when you’re 25 with no kids, no mortgage, and unlimited energy. But the moment you have a family, a body that needs sleep, and a life you actually want to enjoy… the cracks show fast. In my latest video, I break down exactly where Hormozi’s model stops working ... and what to do instead if you want to build a real business without sacrificing the life you’re building it for.

Do you think starting a free group and having another separate paid group is better than having a freemium group with paid tiers? If so why or why not?

Not a rebrand. or a small pivot. I deleted everything. Team, roles, processes, offers, the lot. Then I rebuilt the whole thing with an AI First Frame. Here's what I'd worked out. I'd spent twenty years as an entrepreneur. I had sold $30M in products, services & Consulting. I had hired & Trained over 100 Financial Advisors And have had a 5 person team for years. which is where I learned how to buy back my time. I learned to delegate. Build roles. Writing processes and SOP's. I got pretty good at it. and It worked.... But it also became quite expensive and my role flipped from doing what I love to become a manager. So I looked at the roles I'd built and saw them in a new light. AI could run almost all of them or would be able to soon. And the only reason I could see it … was because I'd spent twenty years learning how to define a role properly. That's the part nobody tells you about AI. You can't hand a job to AI if you can't describe the job. Most people never get this working because they've never actually built a role. They've just been busy. I had the key roles and skills and outcomes written down. The same ones I'd hired for over the years. Executive assistant. Video editor. Social media manager. Media buyer. Tech Officer. Chief of Staff. I rebuilt every one of them as AI. It's now 10 months later I have 5 Ai Agents, 1 human Executive Assistant No sales calls, hit the 7-figure run rate last month with $89k Cash Collected, Have the 76th Highest MRR Community on Skool at $61k/MRR Can deliver to 100+ clients better than ever with my LFOS Working 4 days a week. Using a highly leveraged system with Ads, Ai & Workshops. The twenty years up until now weren't wasted. They're the reason the last ten months worked. And Next Friday I am running a workshop that reveals the NEW WAY for Solo Founder coaches & consultants to build million dollar lifestyle businesses. And I'm super excited to share everything. Details go up on Monday... it's $47 to attend.

A lot of founders want to scale, but scaling isn’t always about getting more clients or increasing revenue. Sometimes the real question is: can the business actually handle the growth? I’d look at these 4 things: 1. Can someone else deliver your core service without you? If everything still needs your involvement, you may have a business that depends on you rather than a business that can scale without you. 2. Do you actually know your numbers? Not just revenue. Know your margins, current costs, and what additional payroll or resources the business can realistically support. 3. Is there a repeatable way to bring in clients? If every new opportunity depends on the founder personally finding, selling, and following up with prospects, there’s a natural limit to how much the business can grow. 4. Can your current operation handle more volume? More customers won’t fix messy processes. They usually expose them faster. You don’t necessarily need everything perfect before scaling. But you should know where the weak points are and have a plan to address them. Which of these four would be the biggest bottleneck in your business right now? 🙂