Bottom line, I have a fully functioning, profitable PPL Business that would not at all be possible without the direct help and guidance from Billy.

Anyone providing appointments for roofers? Let’s connect

Not many lead gens are doing this..but I know a lot of people in eCom and Info are... Given those spaces are more competitive, it's creating a serious edge with media buying. I'm talking about using an Ai like Gemini 2.5 or 3 for its deep research capabilities. Given its backed by Google, it is FAR better at deep research into market avatars, psychographics and competitors... This means it can deeply understand a market segment, which is critical for ads. Then it can compile a 'Master Research Document' which should be used with any future prompting, for ads, landing pages etc. This will put your ads from the 'mid pack' to the 'top of the pack'. I'm still using Claude for writing ad copy and landing page headlines, but Gemini is doing the deep background research into my niche. You also want to know where your market mostly sits. In what awareness stage. Are they: Unaware Problem aware Solution Aware Your Solution Aware If I'm targeting business owners for funding loans, I want to know where they sit in that awareness ladder. Why? So my ads are tailored and written for them. If every business owner pretty much knows business funding exists, then I don't want to write problem aware ads. I need to write solution aware ads. I also want to tap into 4-5 different core DESIRES of that market. For business owners it might be: I need funding to pay for a large asset purchase I need short term cash flow access to ride some bumps I need funding to invest in growth or marketing We get AI to create sub-desires within our awareness level. Claude then writes 3-5 hooks for each. I take the best ones. Then test ads for each. When you get this right your ads will perform like crazy. Is anyone already doing this?

I see it all the time and have been through it so many times... Wow what a great opportunity! You dive in with huge energy...hit some difficulty, lose energy, lose hope....grind and grind...it feels hard...will this even work? The tendency to quit is huge at this time! But it is just a test. Can you persist? Can you figure it out? You have to find the right advice. But more importantly trust your gut and intuition. Only you can really solve this stage. Then you see a win or two. Then you get kicked in the face again. Then it seems like it will never amount to much. It was a dumb idea all along, or someone else is to blame. A bunch of other opportunities now look WAY MORE APPEALING!! But you don't quit..not yet. Then, you go through the very dark night. Just when things seem their absolute worst, if you stay the course, you'll see a break through. The night is literally the darkest before the dawn. Then the sun rises. Informed optimism, you've now arrived. You know what it takes to succeed now. Before you had an incorrect assumption of what it would take. But now that you know, you just have to do the thing again. And again. That is it. Just keep going. Can you relate?

I recently watched Alex Hormozi break down what businesses under $3M/year should focus on. His answer? One specific task for 4 hours a day. Without focusing on this task, you won't grow—especially if you already have validated market demand (i.e., orders or sales). So if you're at $100K/year but not yet at $1M, listen up. If you've got a PPL agency with revenue but you're not at $10K/month profit yet, there are only 2 reasons: 1. You're not running enough B2B ads 2. Your B2C ads aren't good enough Let me break down both: Problem #1: You Aren't Running B2B Ads If you have leads that people want and actually reorder, you need more people to know about them. It's that simple. But most aren't doing it. The solution? Run ads at $50-$100/day. That's it. You should know how to create good Meta ads that showcase your offer and generate inbound leads. If you don't, jump into my paid community where I show you exactly how. We generate inbound leads for about $50 each. We speak to 75% of them and close 1 in 3 into a sale. So our CAC is $200, and the average initial order is $2,500—meaning we're profitable on the first sale. "But how do I sell on the phone?" Ask questions to gather buyer pain points and reverse qualify. That means identifying their pain points: - Why did they reach out to your ad? - Why aren't they happy with their current lead sources? - What happens if they don't get better leads into their business? This gives you all the ammunition you need to make the sale. Reverse qualify by taking a position of power and authority. Take the dominant frame. Say you only work with certain brokers who meet your criteria. Say lead supply is limited. Sales will become easy. Problem #2: Your B2C Ads Aren't Good Enough So now you have more than a few buyers—what next? Get them leads at a profit. Sounds easy, but this is actually the hardest part. The problem with most PPL'ers is their ads are just OK. They only put mediocre effort into their B2C ads, which leads to mediocre CPA and mediocre profits.