How I'm Using Ai for Pay Per Lead · Pay Per Lead Nation

How I'm Using Ai for Pay Per Lead

Not many lead gens are doing this..but I know a lot of people in eCom and Info are...

Given those spaces are more competitive, it's creating a serious edge with media buying.

I'm talking about using an Ai like Gemini 2.5 or 3 for its deep research capabilities. Given its backed by Google, it is FAR better at deep research into market avatars, psychographics and competitors...

This means it can deeply understand a market segment, which is critical for ads.

Then it can compile a 'Master Research Document' which should be used with any future prompting, for ads, landing pages etc.

This will put your ads from the 'mid pack' to the 'top of the pack'.

I'm still using Claude for writing ad copy and landing page headlines, but Gemini is doing the deep background research into my niche.

You also want to know where your market mostly sits. In what awareness stage.

Are they:

Unaware

Problem aware

Solution Aware

Your Solution Aware

If I'm targeting business owners for funding loans, I want to know where they sit in that awareness ladder. Why?

So my ads are tailored and written for them.

If every business owner pretty much knows business funding exists, then I don't want to write problem aware ads.

I need to write solution aware ads.

I also want to tap into 4-5 different core DESIRES of that market.

For business owners it might be:

I need funding to pay for a large asset purchase

I need short term cash flow access to ride some bumps

I need funding to invest in growth or marketing

We get AI to create sub-desires within our awareness level.

Claude then writes 3-5 hooks for each. I take the best ones.

Then test ads for each.

When you get this right your ads will perform like crazy.

Is anyone already doing this?

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