Why 90% of PPL Agencies Never Break $10K/Month (It's Only 2 Things)

I recently watched Alex Hormozi break down what businesses under $3M/year should focus on. His answer? One specific task for 4 hours a day.

Without focusing on this task, you won't grow—especially if you already have validated market demand (i.e., orders or sales).

So if you're at $100K/year but not yet at $1M, listen up.

If you've got a PPL agency with revenue but you're not at $10K/month profit yet, there are only 2 reasons:

You're not running enough B2B ads
Your B2C ads aren't good enough

Let me break down both:

Problem #1: You Aren't Running B2B Ads

If you have leads that people want and actually reorder, you need more people to know about them.

It's that simple. But most aren't doing it.

The solution?

Run ads at $50-$100/day. That's it.

You should know how to create good Meta ads that showcase your offer and generate inbound leads. If you don't, jump into my paid community where I show you exactly how.

We generate inbound leads for about $50 each. We speak to 75% of them and close 1 in 3 into a sale.

So our CAC is $200, and the average initial order is $2,500—meaning we're profitable on the first sale.

"But how do I sell on the phone?"

Ask questions to gather buyer pain points and reverse qualify.

That means identifying their pain points:

Why did they reach out to your ad?
Why aren't they happy with their current lead sources?
What happens if they don't get better leads into their business?

This gives you all the ammunition you need to make the sale.

Reverse qualify by taking a position of power and authority. Take the dominant frame. Say you only work with certain brokers who meet your criteria. Say lead supply is limited. Sales will become easy.

Problem #2: Your B2C Ads Aren't Good Enough

So now you have more than a few buyers—what next?

Get them leads at a profit.

Sounds easy, but this is actually the hardest part.

The problem with most PPL'ers is their ads are just OK. They only put mediocre effort into their B2C ads, which leads to mediocre CPA and mediocre profits.

To paraphrase Alex Hormozi again:

"Great Offer = Great Profit, Great Life"

"Poor Offer = Poor Profits, Poor Life"

It's much the same with your B2C ads:

"Great Ads = Great CPA, Great Profits"

"Average Ads = Average CPA, Average Profits"

"Poor Ads = Poor CPA, Poor Profits"

It's that important to create amazing ads. But most don't know how.

Here's my approach:

Go to AdSpy or Pipiads
Identify the best ads in your market, sorted by engagement
Beat those ads by 25% with better hooks, curiosity, and unique mechanisms

If you do this, you'll have very good ads, which means more leads for less = more profits and happier clients.

The One-Week Challenge

If you have existing buyer demand but can't generate enough leads, focus on this one task for a whole week.

Do nothing else.

Just obsess over creating ads that are 25% better than the competition. You'll create some absolute bangers. These banger ads can keep working for 6-12 months. I've got ads like this.

They'll carry your agency and profits—all from 1 week of work.

So why wouldn't you do this?

The Simple Path to $50K-$100K/Month Profit

PPL businesses are very simple. If you want to make $50K-$100K/month profit in 12 months, it's very doable:

Run B2B ads ALL THE TIME. Do not turn them off.
Improve your B2C ads so they're 25% better than ANYONE else's in your industry.

That's it.

Want More Help?

If you want more specific help or examples, check out Pay Per Lead Nation Pro.

Inside, you'll get:

Templates for ads, landing pages, and sales calls
Weekly 1-hour calls where you can ask me anything about what's keeping you stuck
Real examples from my $250K/month agency

Join Pay Per Lead Nation Pro here →

To your success,

Billy

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