Most authors don’t lose readers in Chapter 3. If they even managed to sell someone on buying their book, they often lose them before Chapter 1 even starts. I just recorded a breakdown of something almost no one talks about when it comes to writing a nonfiction book: the front matter of the book! The title page, copyright page, dedication, table of contents, introduction… all the stuff people either copy from other books or throw in because they think they’re supposed to. Think about each page strategically. Those pages are doing more work than anything else in your book. They’re where a reader decides: - “I’m in”or - “This feels like every other book I’ve seen” If someone opened your book and only read the first 10 pages… would they be hooked or gone? Watch the video and then come back here and tell me one thing you’re changing 👇

Huge congratulations to Book Launchers author James Hall on the launch of "Grown Boys: 7 Baby Steps to Manhood for a Fatherless Generation" today! Let's celebrate James in the comments! 👏 Grab the book here

Big or small. - Paid or free - Online or offline. Bonus points if you include: - What you tried - Why you think it worked - One lesson learned Drop it below 👇