outdated marketing methods
Some course creators and coaches still rely on outdated online marketing methods. This can cost them sales for their offers and even harm their relationship with their audience. That’s why I’ll share 3 outdated online marketing techniques to avoid… And more effective alternatives to help you grow your email list, build trust, and increase sales. 🦖First, relying solely on intrusive pop-ups.🦖 This approach annoys your audience, increases bounce rates, and negatively impacts user experience… Especially when pop-ups appear the moment someone lands on your site.Instead, use behavior-triggered or exit-intent pop-ups with personalized messages. You can also create a free lead magnet and send your audience to a dedicated landing page for higher conversions. 🦖Next, ignoring email nurturing.🦖 Sending sporadic or irregular emails means missing the chance to connect with your audience. Aim for consistent emails, ideally 3–7 per week, using the 80-20 rule: 80% value and 20% promotion. Think of your email list like a bank account—value emails are deposits, and too many promo emails are withdrawals that can drain trust. You can also use email sequences like a welcome sequence to warm up new email list subscribers. 🦖Finally, focusing only on organic social media posts.🦖 With declining organic reach on platforms like Facebook and Instagram, relying only on organic posts severely limits your audience. For example, Facebook’s organic reach for business pages dropped from 16% in 2012 to less than 5% by 2021. Instead, use strategic paid ads to amplify your reach, target the right audience, and convert them into followers, email subscribers, and paying customers. And here you have it: 3 outdated online marketing techniques to avoid and their more effective alternatives that you can use to grow your email list, build trust with your audience, and increase sales. I hope you found this helpful!