I’m a huge fan of collaborations, JVs and affiliate marketing. I believe in building Know, Like & Trust with your COI (Centres of Influence), ICP (Ideal Collaboration Partners), ISP (Ideal Speaker Partners) and IJVP (Ideal Joint Venture Partners). Yes, I apparently collect acronyms too. 😂 Done well, collaboration creates better resources for your members, more opportunities for everyone involved and revenue opportunities you probably couldn’t create alone. But there’s another acronym we need to talk about: ROI. And this is where I personally have concerns with the current Skool Growth Boost model. Growth Boost is an interesting idea, but community businesses aren't just about acquiring the customer. There can be months or YEARS of nurturing, teaching, connecting and serving after someone joins. That matters when an affiliate relationship potentially follows future purchases. WELCOME TO BOB’S HAMBURGERS Imagine I join Bob’s Hamburgers Skool community because I want to build the greatest food truck burger known to humanity. Bob has an amazing community. Free training. Paid programs. Weekly Hamburger Drops. Maybe even an IRL mastermind where Bob personally caters. Bob is nurturing the heck out of me. One day, Buzz from Lightyear Corporation sees one of my posts inside Bob’s community. Buzz thinks: "Hey, Kevin’s IMPACT EXERIENCE Community looks interesting." (Here is the direct link - IMPACT COMMUNITY) He clicks my profile, visits my About page and joins my community. Great! Except Buzz didn’t use my direct invitation link. He went to my About Page. So, depending on how that acquisition is attributed under the Growth Boost rules, the economics of future purchases can look very different than you might expect. And this is where my concern begins. If Bob introduced Buzz to me through years of community building, I can understand Bob participating in the economics. But an ongoing affiliate fee going elsewhere because of how Buzz technically travelled through the network?

This is for all of the incredible WOMEN in the Classifieds who help other business / community owners move moves that move their needle. If you have a freebie that will help other women AND you are willing to share it with them, give me a shout below. I'm building the "Make Your Move: a Bundle for Women in Business" and your freebie needs to be included!

If you run a Skool Community and host your courses, calendars, and CRM inside GoHighLevel or Zoho ... are you manually managing your Skool members inside your CRM? If so ... you're well aware of the big headache and time-suck this is for you or your VA. 😵‍💫 Does this sound familiar? You have to audit your member list every week or sift through emails just to know when a member has upgraded, downgraded, or cancelled their community membership. Then you have to look up the member in your CRM and manually update tags and move them in your pipelines. Even more worrisome ~ If someone cancels their subscription ... your CRM is blind until you update their contact record manually. There's a good chance "ghost members" still have access to your paid courses if you're delivering them inside your CRM. And ... if you're NOT tracking this really useful member data inside your CRM, you should be. ✅ I put together a quick, 45-second Community Tech Audit to help you map out your tracking blind spots and see exactly where your tech stack might be dropping the ball. The Tech Audit is free, and you'll receive "The Skool-to-CRM Automation Playbook: 10 Simple Reasons to Track Member Upgrades, Downgrades, and Cancellations Automatically" as my gift for completing the quick audit. 🎁 👉 Click here to see where you stand: 45-second Community Tech Audit All the best! ~ Mary 🤝

But struggle to find the time, focus or accountability to act on them? That’s one of the reasons I created 𝗧𝗵𝗿𝗶𝘃𝗲 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝗖𝗶𝗿𝗰𝗹𝗲: a supportive community where women can connect, learn, grow and move forward together. 𝗪𝗲’𝘃𝗲 𝗵𝗮𝗱 𝘀𝘂𝗰𝗵 𝗮 𝗯𝗿𝗶𝗹𝗹𝗶𝗮𝗻𝘁 𝘄𝗲𝗲𝗸: ☀️ Inspiring responses to our Daily Pockets of Sunshine 🤝 A networking session filled with flowing conversations and genuine connections 💻 An enlightening Google Workspace and Zapier session with Lindsay — one member has already found a way to save nearly £160 this year after following her advice! 𝘛𝘩𝘦 𝘳𝘦𝘱𝘭𝘢𝘺 𝘪𝘴 𝘢𝘷𝘢𝘪𝘭𝘢𝘣𝘭𝘦 𝘪𝘯𝘴𝘪𝘥𝘦 𝗧𝗵𝗿𝗶𝘃𝗲 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝗖𝗶𝗿𝗰𝗹𝗲, 𝘢𝘭𝘰𝘯𝘨𝘴𝘪𝘥𝘦 𝘰𝘶𝘳 𝘨𝘳𝘰𝘸𝘪𝘯𝘨 𝘙𝘦𝘴𝘰𝘶𝘳𝘤𝘦 𝘝𝘢𝘶𝘭𝘵. 𝗖𝗼𝗺𝗶𝗻𝗴 𝘂𝗽 𝗻𝗲𝘅𝘁 𝘄𝗲𝗲𝗸, we have our first 𝗠𝗼𝗻𝘁𝗵𝗹𝘆 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗖𝗶𝗿𝗰𝗹𝗲 on Monday and our 𝗤𝘂𝗮𝗿𝘁𝗲𝗿𝗹𝘆 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝘀𝗲𝘀𝘀𝗶𝗼𝗻 on Friday. We’ll be turning ideas into action and creating a clear plan to finish the year strongly.🔥 𝗜𝗳 𝘆𝗼𝘂’𝗱 𝗹𝗼𝘃𝗲 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝗶𝘃𝗲 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻, 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗴𝗲𝗻𝘁𝗹𝗲 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆, 𝗰𝗼𝗺𝗲 𝗮𝗻𝗱 𝗷𝗼𝗶𝗻 𝘂𝘀 𝗶𝗻𝘀𝗶𝗱𝗲 𝗧𝗵𝗿𝗶𝘃𝗲 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝗖𝗶𝗿𝗰𝗹𝗲. 💫

A few months ago I had @Shannon Boyer on my show Podcasting Business School and she convinced me to start a Skool community. 9 weeks later I have 486+ podcasters in my community.....SO.....it's going pretty well so far! If you are a podcaster (or even a little pod-curious) come on over to Podcasting Business School and learn how to grow and monetize your show.