Most podcasters quit podcasting because they never see an ROI from their effort.....and podcasting does take a LOT of effort! In episode 637 of Podcasting Business School I will walk you through a framework that I call the Podcast Monetization Pyramid. If you listen to this episode you will be able to identify where you are at in your podcast monetization journey and understand which step you need to focus on next so that you can start earning meaningful income.

I'm a full time podcaster with 1.2 million downloads and I'm only active on ONE social media platform. On August 25th-28th I'm hosting a free challenge inside of the Podcasting Business School community where I'm covering my Simple Social Media Promo strategy. I will show you how to be on FEWER platforms and get MORE podcast downloads with SIMPLE podcast promo strategies that actually stand out and WORK!

To put it lightly....the traditional CPM (cost per mil) podcast sponsorship framework really SUCKS! Typically a sponsor will pay podcasters $18-$25 for every 1,000 downloads an episode does. The problem is that only 20% of podcasters even get to 1,000 downloads/episode. In episode 634 of Podcasting Business School I brought THE brand partnerships guru, Justin Moore onto the show to teach us all how to get LUCRATIVE sponsorships and brand deals..... even with a small niche....and a small audience.

Podcasting PROBLEM: Podcasters are giving up because they aren't seeing any growth and they aren't making money! Here's how most podcasters are trying to solve this problem 👉 The Be Everywhere Strategy. Why this isn't working: We are spreading ourselves too thin! Trying to be everywhere tends to lead to not seeing growth/engagement anywhere. ➡️ I've actually noticed faster audience growth by being on fewer social media platforms and in episode 633 of Podcasting Business School I unpack my minimalist social media strategy for maximum podcast growth.

July is normally my lowest month of downloads each year for my show Podcasting Business School. So I decided to mess around and do a podcast SEO experiment.....and it WORKED....massively! On July 6th I hit 1,838 downloads in ONE day. The next day I hit 3,386. The day after that I had 1,636 (screenshots from my Libsyn account attached for proof!). Next week (July 28-30th) I'm hosting a FREE challenge inside of my Podcasting Business School community where I'm going to unpack everything I did and explain how you can give my podcast SEO experiment a try for your show!