In 2005... I joined a paid forum for affiliate marketers. (A forum was the "community" back in the day.) The owners did something really smart. They had a section of the forum where you could go in and pitch products. It was smart because it kept the pitches out of the rest of the forum. Despite the forum being full of buyers... Most people who posted their pitches made ZERO sales. There were some really talented copywriters in there. I tried my hand at it too. I'd post picture-perfect posts: *Here's what I got *Here's what it will do for you *Here's why you need this now Blah... Blah... I MIGHT make one or two sales. Then... Because I LOVE to experiment. I decided to throw out most of what I knew about copywriting. And do what came naturally... Like in a conversation. Instead of a big long azz sales pitch (which I'm not really against, but the timing needs to be right.) 👉I opened a CONVERSATION for IOIs 👉I looked for IOIs (Indicators of Interest as we've talked about here.) 👉I then CONTINUED the CONVERSATION 👉THEN I would make an INVITATION This was such a HUGE breakthrough... I still remember most of the numbers TWENTY YEARS LATER... The first product I did this with was a Google Ad Spy product, for which I got a $ 30-per-month commission. Here's roughly what happened: 💥I opened convos with roughly 50 people (from ONE post) 💥40 became "leads." 💥THIRTY PEOPLE BOUGHT! I remember the numbers because I remember I got $900 per month from that one convo opener campaign. The PRINCIPLES still work today! Because while Myspace, Tumblr, Squidoo and so many other things are in the rear view. Psychology doesn't change much. When I get an IOI and open a CONVERSATION... I can turn 50% or more of the IOIs into LEADS (Leads on Demand) And at least HALF of the leads turn into customers. (Sales on Demand) CURRENT EXAMPLE: Our first auction here in CFM: 9 out of 10 Flames are buying Leads On Demand and HALF of them are upgrading to Sales On Demand. (I think that'd be higher, but some folks have their sales process down and are pros already.)

Bad news. Good news sitch. Possible drinking contest! We couldn't drum up enough interest in a Leads on Demand Zoom shindig. Less than 100 handraisers out of 1300. But... A few Flames really, REALLY, want the mojo to be able to drive Leads on Demand whenever they want. I don't wanna leave them hanging. Sooooo... GOOD NEWS! I'm gonna hold an: 🏁EVERYONE CAN WIN (ECW) Auction Up for auction: 💥A Zoom FUN-Shop where I will get IOIs and turn them into LEADS on Zoom while you're watching. We'll brainstorm and get IOIs and leads for you if you want! We may even share beer! 🍻DRINKING CONTEST for every lead? 😅 Here's how our ECW Auction works: Bidding starts at $1. Bid amounts can only increase $10 max at a time. 👀There is a SECRET RESERVE AMOUNT👀 If the RESERVE AMOUNT is hit. ✅EVERYONE who bids gets a ticket for the RESERVE AMOUNT (EVEN if the winning bid is MORE!) ❌If the RESERVE AMOUNT is NOT hit, then the highest bidder takes the whole enchilada. (So, they'd get a private 1:1 with me.) 🕐WHEN: START: Tuesday, Oct 28th at 1 PM Central END: ??? (When I think we've topped off.) ⚠️⚠️How will we know you're not gonna change the SECRET RESERVE AMOUNT? I'm glad ya asked! 😀 I've attached a password-protected PDF... ...download it now. Inside the PDF It is a picture of ONE United States currency note. HINT: It's ONLY ONE BILL Is it $1? Is it $5 Is it $10? Is it $20? Is it $50? Is it $100? $2? 😅 Could be any one of those, but it's ONLY ONE! AFTER the last bid in the auction... I will announce the PASSWORD…which will reveal the secret reserve amount. NOTE: I can't change it after you've downloaded the PDF! Make sense? I want this to be SUPER FUN! BTW: This is the first time I've done an ECW Auction online. What could possibly go wrong? 😆 Now... My question for ya right now... 👉Would you bid AT LEAST $1?👈 Sound off 👇 Remember: I have very, very low self-esteem. If only 2 of y'all will bid $1, I'll just flush this auction down the toilet. 🚽😓

My Secret: Leads On Demand @Ryan Carruthers asked an ACTIVE question... I didn't cover too well in the Leads On Demand Mojo training. I wanted to cover it here because it doesn't look like there's enough interest to do a workshop? Bummer 😓 but it is what it is. For those of ya who want to make $1,000s from one post in your communities and groups... Open the attachment and take a look. IOIs aren't "problems", but "symptoms or situations"... Get IOIs down and you will NEVER WANT for leads! Rooting For Ya, Travis PS If you want a Zoom Shindig (Workshop) where we GET IOI's and LEADS...SOUND OFF HERE. As it stands now, we don't have enough interest.

I figured out my "lead game" by getting girls phone numbers. I was a young man in the Navy when I got stationed in San Diego as an instructor for the Advanced Electronics School on 32nd Street Naval Base. I'd go with my buddy: "Jeffrey LaFrance" Say his name in your "Grey Poupon" voice. Very aristocratic sounding! He was 6' 2", blonde with blue eyes. Looked like Dolph Lundgren. Next to him, I looked like Danny Devito. Plus, I was a squid with a funny last name... It was like Dolph versus Danny Devito. You'd think Danny wouldn't stand a CHANCE, right? BUT... Here's what would happen... We'd go to the Red Onion on Mission Beach. Jefferey would get 2 or 3 phone numbers. I'd leave with a pocket full of 12 or more. (KIDS: This was the early 90s, we still had to write down phone numbers!) I've never forgotten. I do the same thing online. From email to social to Skool. In a world where group owners have a hard time getting 40 likes. I can get 40 leads and turn them into $10k to $25k cash that day. In tiny communities and with tiny lists. It's not hard. It's simple and WAY easier in fact... There is a missing step that you can't UNSEE once you see it. This one thing changes peeps lead game. In this training, I point out the MISSING STEP! Rooting For Ya, Travis PS AFTER you watch the training...Some folks want and need more examples and learn better by DOING...if that's you...AFTER watching the training sound off 👇(If everyone's is good and doesn't need it, then I'm good with that!)

My friend has a kick ass wedding photo business. We talked on Zoom last week and it turns out he's got TONS of potential IP that's useful to other photographers. He's also setting up his business so he can run it from Bali. Also useful to other photographers. So we're putting up a Skool group to share his insights. I just got off Zoom with the owner of an active wedding photographer group with 100K members. He's gonna use his group to seed the Skool group using his affiliate link (50% commish!). If that goes well I'm going to offer him to be a co-operator in the group with my friend (+ rev share). Me...I'll set up the group for launch (simple!) and look for other referral partners. And collect some dough every month. This is incredibly fun!