I've been struggling to bring down the CPL for a client (without sacrificing lead quality) - can anyone point me to any tips? (Search campaign). I tried setting the call duration threshold for "phone call leads" to 0 secs (previously 30 secs), and it did bring down the CPL, but tbh I put it back to 30 again, as I was afraid itd ruin the account with low quality data. I did recently turn off a ton of keywords (was previously around 24 KW, now just 6), and kept only 1 phrase match, and the rest exact match. FYI, I used to only have phrase match keywords, not a single exact match. Is that the mistake I was making from the start, considering the budget isn't high at all?

Is rank and rent something to consider in terms of service delivery other than paid ads for lead gen? Is it really as simple as people make it seem ?@Uncle Jimmy Mitchell @Cameron Walker

i make a few changes, and now it shows " bid strategy learning", should i delete this campaign and make a new one? or wait for five days?

Hi guys, 1 month ago i made a post about fb permanently banning my personal acc, i lost all access to 8 clients i had active. I created a new BM using my sister's acc, bought a couple ARI accounts and added them as admins, and in the span of 9 days i gradually got back access to all clients assets. Everything went well for 2.5 weeks, then they banned the BM ;), and i didn't get Admin access to my clients assets, only partner access trough my BM. so guess what? lost access to all clients resources (11 clients), again. I bought a verified BM hoping this one will last longer, and i'm going to also get double admin access to all client's BM's, hoping this will keep me safe if an admin or the BM gets banned... we'll see Lesson: don't procrastinate on building a good fb setup, bc from talking with a lot of other people and doing some research and experiencing this my self, FB sometimes bans you with NO reason, and when it happens, it's not fun. so: 1. always have 2-3 admins with full access inside your main BM 2. always get full partner access, and full admin access to the clients BM (if possible add 2 admins). This way you'll be protected from most ban scenarios.

@Cameron Walker @Uncle Jimmy Mitchell hey guys, right now I have a client that has a $1,500 ad budget. I don't really know what is the best platform to run ads for lead gen always switching between meta and google. Essentially do I just focus on one being run Meta ads or do I run Google ads ppc/LSA for contractors? Right now I'm focusing on electricians. Seeing very low CPL on meta compared to google with a cheaper budget but google is more high quality and buyer ready and so just want your guys opinion/experience on what platform would be best and really focus on without spreading myself thin. thanks ☺️