“Fair Enough?” — The 2 Words That Close Deals (Even When They’re Hesitant)
One of the most underrated closing techniques I use as an agent is asking: “Does that sound fair enough?” Let me break down why this works so well. 🎯 It triggers reciprocity Psychologically, when you give someone a concession, A timeline adjustment, a flexible commission, a shorter contract, a sweetener in the deal…And then follow it with: “Fair enough?” …you’ve just tapped into one of the strongest human triggers: The Law of Reciprocity. No one wants to be the “unfair” one in the exchange. They received something now they feel pulled to give back. In sales, that means agreement. 💬 Real examples I use: Let’s say I’m wrapping up a listing presentation, and the seller says: “I’m just not sure about locking in for six months.” Instead of fighting them or backing down, I’ll say: “Look, John, totally get it. What if we reduced it to a 90-day agreement, just to make sure you feel comfortable moving forward? Does that sound fair enough to at least give this a shot?” Most of the time, they say yes. Language framing for agents If a seller pushes for a lower commission, instead of folding or debating it, I lean into agreement and tone: “You know what, John? That’s fair. I can see why you’d feel that way, especially in this market.” Then I pivot into my value. It levels the playing field, keeps them engaged, and prevents resistance from going up. If you’re trying to become a master communicator, don’t just study objection handling… Study objection prevention Study reciprocity Study linguistic framing And start asking: “Does that sound fair enough?” …right before they say yes. 📩 Comment "FAIR" if you got value from this & are going to start using this in your business. Let's Gooo —Alexis