"Authenticity doesn't guarantee success, but inauthenticity does guarantee failure." and 'Hiding in plain sight.'

So many Aha moments. 1. 4 levels of Value with ceiling vs no ceiling 2. Using imagination (value level 4) to create an offer. 3. Offer vs product 4. The offer is how we impact someone's life; not the product. 5. Even the amount of the offer can change someone's life - don't undersell your offer, you may rob the person of their journey. 6. Our offers are there to support the client/customer to succeed, so we're understanding their journey and providing the tools/gear they're gonna need to succeed. I'm fully in to support them, so they can feel safe to be fully in to achieve their goal(s). 7. Map = Framework 8. Increase the value; make it feel better than free. 9. Concept of offer hacking (based on funnel hacking) 10. Stop paying for htings with money and start paying them with offers. (11. hope) So much unimaginable value. So much gratitude.