No warning. Pending appeal. But gone. Facebook account suspended. My first thought wasn't panic. It was: I've been here before. Last year I spent a month inside a Skool community building real relationships. Level 6. Genuine conversations. Loom videos I spent hours on. Real comments on real posts from real people. Then I called out what I saw. New profiles running up 3,000 points in a week. Coordinated likes. Copy-paste responses that looked like a VA running a script. Here is what they were actually doing: Back then Skool ranked communities in discovery based on engagement scores. More engagement meant higher ranking. Higher ranking meant the front page. Front page meant new members finding you without spending a dollar on ads. That is a real strategy. A smart one. Until you manufacture the signal to game it. They needed authentic members posting authentic content to make the fake engagement look real. I was cover. The moment I named it, I became a liability. I got removed on November 2nd. By the end of the month I had secured a retainer with Jay. Working inside his community. Solving a bigger problem with more upside and more future. The platform removed me. The relationships I had built did not go anywhere. Here is what nobody says out loud: Chasing a metric might work for a while. The ranking climbs. The numbers look good. The owner screenshots the leaderboard for their sales page. Then the platform updates the algorithm. Or someone shares the pattern publicly. Or the manufactured activity stops and the ranking collapses in a week. There was nothing underneath it. There never is. Creating real value takes longer. It will not show up on a leaderboard in week one. Some weeks it will not show up at all. But it always works. Not sometimes. Not usually. Always. The metric was theirs. The relationships were mine. There is a difference between a community built to game a ranking and one built to actually grow people. You already know which kind you are in here in the Lead Gen Jay family.

Hey everyone – I need to be real for a sec. I’ve been trying to crack cold email for a while now, and honestly... it’s been rough. My previous emails didn’t land, and my domains are pretty much burnt because the copy just wasn’t hitting. I’ve been reading tons of advice, watching mini-courses, trying frameworks – but when it comes time to write, I blank. Or worse, I overthink and end up writing something generic. I saw a post here recently mentioning using AI for personalization, and it got me thinking — maybe I’ve been overcomplicating this. If anyone here has a working cold email example — ideally something that includes the personalization part, flows naturally, and actually got replies — I’d be beyond grateful if you could share it. Just having something solid to study or reverse-engineer would help a lot. Not looking to copy, just need direction. 🙏 Thanks in advance! Here are a few cold email variants I’ve come up with so far:(I’d really appreciate any feedback) Variant 1: {{personalization}} I wanted to confirm that you are the right person to discuss how to consistently get more of the right clients coming in. I help agency owners like you escape the referral trap and consistently attract high-ticket clients in under 90 days using our Outbound Authority Blueprint. We recently helped a creative agency book 27 qualified sales calls in just 6 weeks—without spending a dime on ads. Do you think you could benefit from this? Thank you, {{Name}} Variant 2: {{personalization}} If you’re still relying on word-of-mouth or inconsistent referrals, it might be holding back your growth. We help agencies build a repeatable outbound system that brings in high-ticket clients—even if they’ve never done cold outreach before. One agency we worked with went from a dry pipeline to 27 qualified calls in just 6 weeks. Open to seeing how it might work? Thanks, {{Name}} Variant 3: {{personalization}} Quick one—just wanted to see if getting more consistent, high-quality leads is something you're actively working on?

My lead gen nerds! Help me name my new newsletter. I am looking for something memorable, short, and fun. 1. Vote on your favorite name below 2. Drop alternative names in the comments (If yours is chosen, you will win something insane) 3. Let me know why you think your choice is best in the comments And... GO!

I have a Bonus Gift for you when you reach Level 2 in the community: --> 10 Lessons - My Best BUSINESS ADVICE 1. Level Up by Introducing Yourself Below in the comments. 2. Then Like and Comment on someone else's. By LIKING & COMMENTING you will earn points and level up the leaderboard, gaining you access to more Classroom Modules. Leaderboard members can qualify to be invited to Insiders Masterclasses! ⚡️ 𝐀𝐂𝐓𝐈𝐎𝐍 𝐒𝐓𝐄𝐏⚡️ ☎️ Join the New Members Clarity call every Friday at 4PM EST (this is only for new members) You can find the next one in the calendar Like & Comment on someone else's introduction and make a friend 🤝 🆕 Learn the Skool Platform in the "Get Started" in the Classroom 🚀 Start Learning Lead Gen Secrets with the full Masterclass. ✅ Check off Each Module as you complete them. Questions? Search for them in the Search Bar If you can't find the answer, post your question in the community... Let’s get to work! Lead Gen Jay PS - Review Rules & Community Guidelines Click Here

I’ve spent the last several months deep in outbound. Tried every tool that promised replies on autopilot. Some worked. Most didn’t. Here’s what I used: 🔹 Apollo — fast setup, questionable quality data, 🔹 Instantly — a bit of a learning curve but efficient, but speed alone doesn’t get replies 🔹 Clay — powerful, very in-depth lead tailored information, enrichment, and nourishment Apollo gave me the volume. But success came only after figuring out deliverability, warming, and how to write like a human instead of a bot. Instantly helped me move fast, but I quickly learned that automating bad copy just leads to more silence and eventually I realized cold emails won’t work unless they’re genuinely tailored. Not fake personalization. Not {{firstName}} and {{Company}}. Real insight. Real relevance. Clay was genuinely impressive. The flexibility, enrichment options, and integrations were on another level compared to most tools. You could build some serious logic into your outreach process. But it came with a tradeoff, it was definitely harder to learn than Apollo or Instantly. The potential was huge, but it took more time, more testing, and more technical thinking to get results. Even then, I found that while Clay could gather incredible data, but it still needed something else. to me. A strategy to turn that data into a real, personal reason to start a conversation. That’s when I started building AI-powered icebreakers. Automated flows that scrape actual context —> job changes, recent posts, company shifts —> and use that to open a real conversation. Now I use Make.com and n8n to fully automate the process : 🔹 From research 🔹 To writing 🔹 To sending 🔹 To follow-ups And if I’ve learned one thing that applies no matter what tools you’re using: 👉 Remember, it’s all about THEM, not YOUR product. That shift in mindset made the biggest difference. If you're trying to make outbound work but keep hitting a wall, drop a comment I’ll share what’s worked and what definitely didn’t.