Types of Keywords by Role On any given web page, keywords have different roles: there’s the main keyword you want to rank for but there are also secondary keywords that provide context for your main keyword. #4. Primary keywords Your primary keyword is the keyword you want your page to rank for on Google. This keyword will usually be found in the title of the article and the URL of the article. It should also appear numerous times throughout the body of the article and in at least one heading or sub-heading. #5. Secondary keywords Secondary keywords are words that add detail to the primary keyword. They often zero in on the searcher intent behind the primary keyword. If your primary keyword is ‘printers’ your secondary keywords might be ‘laser’, ‘multifunction, ‘inkjet’, and ‘dot matrix’. #6. LSI keywords LSI keywords are keywords that are related to your primary keyword. They may be synonyms or they may simply be words that are associated with the main keyword. Example: ‘iTunes’ is an LSI keyword for ‘Apple’ because the two words are often found together and share the same context.

*Types of Keywords by Length* The first, and most important classification for keywords, is length or number of words: the shorter the keyword, the more competitive it is and the more traffic it delivers. #1. Short-tail keywords Short-tail keywords or ‘head’ keywords are keywords comprising a single word. An example would be ‘cars’. Short-tail keywords usually (a) have very high search volume (b) are highly competitive (c) un-targeted in terms of searcher intent. #2. Mid-tail keywords Mid-tail or middle keywords are keywords comprising two words, such as ‘Italian cars’. These keywords are still very competitive and still have high search volume. #3. Long-tail keywords Long-tail keywords comprise three or more words, such as ‘Italian vintage cars’. They typically have much lower search volume than either head or middle keywords, but they are also much less competitive. These are the keywords that you can rank for on Page #1 of the search results.

Hi guys, I'm just completed keyword module but he was talking about LONG TAIL KEYWORD I want to ask it is important or mostly using in ranking because there are so many types of keywords #help me

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