Types of Keywords by Length · Max Business School™

Types of Keywords by Length

*Types of Keywords by Length*

The first, and most important classification for keywords, is length or number of words: the shorter the keyword, the more competitive it is and the more traffic it delivers.

#1. Short-tail keywords

Short-tail keywords or ‘head’ keywords are keywords comprising a single word. An example would be ‘cars’. Short-tail keywords usually

(a) have very high search volume

(b) are highly competitive

#2. Mid-tail keywords

Mid-tail or middle keywords are keywords comprising two words, such as ‘Italian cars’. These keywords are still very competitive and still have high search volume.

#3. Long-tail keywords

Long-tail keywords comprise three or more words, such as ‘Italian vintage cars’. They typically have much lower search volume than either head or middle keywords, but they are also much less competitive. These are the keywords that you can rank for on Page #1 of the search results.

0 comments