Types of Keywords by Role · Max Business School™

Types of Keywords by Role

On any given web page, keywords have different roles: there’s the main keyword you want to rank for but there are also secondary keywords that provide context for your main keyword.

#4. Primary keywords

Your primary keyword is the keyword you want your page to rank for on Google.

This keyword will usually be found in the title of the article and the URL of the article. It should also appear numerous times throughout the body of the article and in at least one heading or sub-heading.

#5. Secondary keywords

Secondary keywords are words that add detail to the primary keyword. They often zero in on the searcher intent behind the primary keyword.

If your primary keyword is ‘printers’ your secondary keywords might be ‘laser’, ‘multifunction, ‘inkjet’, and ‘dot matrix’.

#6. LSI keywords

LSI keywords are keywords that are related to your primary keyword. They may be synonyms or they may simply be words that are associated with the main keyword.

Example: ‘iTunes’ is an LSI keyword for ‘Apple’ because the two words are often found together and share the same context.

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