Over the past 7 days, we didn’t try to fix everything. We did something more important. We exposed reality. Most parents I work with care deeply. Most athletes want to succeed. But this week revealed a few hard truths: • Most families don’t start with the end in mind• Weight and nutrition are often left to “wait and see”• Recovery is usually reactive, not planned• Discomfort is avoided instead of chosen• Structure is missing — even when effort is high None of that makes anyone lazy or bad. It means the system is unclear. What stood out to me most this week wasn’t effort —it was how many families realized: “We’ve been guessing.” And guessing feels fine…until the level changes. College doesn’t expose talent.It exposes preparation. The goal of this 7-day reset was never perfection.It was awareness. If this week helped you see one habit that needs to change, one area that needs structure, or one blind spot you didn’t know you had — then it did its job. Awareness comes first.Ownership comes next. That’s MAHA in action. 👇 Reflection question: What was the biggest realization you had about your athlete this week?

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Starting with Opus Pro

In this episode of The Dept. I break down how creators and entrepreneurs can actually use AI to grow a real business, not just create more noise. From building a personal brand faster to saving time, increasing leverage, and even driving millions in revenue, this conversation shows how AI becomes a multiplier when paired with clarity, strategy, and action. If you’ve felt late to AI, overwhelmed by tools, or unsure how to turn content into income, I got you with this episode.