Yesterday was an interesting day: @Matt Radkiewicz and @Barry Georgiou published videos on how to structure Amazon Ads campaigns. Matt and Barry are accomplished publishers, and clearly, we can extract a lot of value from both videos. But on the surface, they seem to contradict each other in some areas. For example, using an auto campaign at the start. I would like to give my perspective on the topic, and we could continue in the comments. Barry provided a clear, simple structure: Phase 1, Phase 2, and Phase 3, with exact goals for each phase. And it's great if we assume the promoted book is great, the niche has potential, and the promotion timeline is infinite. Matt, on the other hand, provided the structure for a publisher that cannot make a long-term commitment to the book yet due to insufficient data. His $500 campaign provides a framework for gathering initial data to determine whether the promotion should continue. As for me, Matt and Barry described frameworks for completely different scenarios, and we should not compare them; rather, we should consider them for different use cases. What is your opinion on the topic? @Robert Enochs does it make sense for you?