Hi, I’m Manisha Hariharan from India. I’d like to establish myself as a copywriter for purpose-driven brands and build a change agency alongside, that supports these brands to drive positive social impact. My mission is to help purpose-driven businesses thrive and fuel the growing movements of conscious entrepreneurship and consumers, with a focus on bringing animal welfare, environmental sustainability, and social justice into the mainstream. Although, I am starting out in marketing, I am flexible in refining my agency services as I go along. Examples of clear messaging in this niche: Fenton – Purpose is our sole purpose. (They use human-centric story-telling to rally people around social causes) Fifty & Fifty – a digital agency for purpose-driven brands. (They tell the stories of those who are changing lives through digital marketing) GOOD is a purpose-driven creative agency. They work with brands and not-for-profits to create a shared vision of a better, more sustainable world. One that’s fairer, greener and more prosperous. Purpose - We build and support movements to advance the fight for an open, just, and habitable world. Position Digital - Purpose-Driven Digital Marketing Agency for Ethical Brands I believe purpose-driven companies must prioritize profitability to sustain their mission because profit enables sustainable change. Profit is a part of the purpose and the two are not mutually exclusive. Note: I am not touting purpose-driven marketing as a strategy for profit but marketing as a tool for social change. Also seeking deeper commitment and engagement to these causes from businesses and consumers beyond cause washing and ethical purchasing. I won’t expand on this right now because that would mean looking too far ahead in terms of our own offerings. My unique messaging: WIP. (Narrowing down this target audience further and MVP to keep things manageable). Will use the same thread until I nail this and mature into the next homework.

Jason, just wanted to confirm that the "homework" for each lesson was not restricted to the duration of the challenges? Just so am not overstepping any boundaries here and making a nuisance of myself. I'll be going through the motions now.

Hey Legends, I'm filming out Email Money course over the next week. What questions do you have about email? I'll be adding bonus videos and I want to make sure I cover everything

Offer Statement: Turn your FB profile into a predictable revenue channel in 12 weeks using SOC (strategic organic content) framework. TA: Entrepreneurs - keeping it broad b/c it's too premature to decide who I want to work with. Also, feel boxed in working only with coaches. I really would like some creatives and freelancers in the mix. I strongly believe this offer is a must-have for entrepreneurs because it provides a clear and straightforward pathway to turn their Facebook profiles into predictable revenue channels. By leveraging strategic organic content, entrepreneurs can establish a strong online presence, attract their ideal audience, and ultimately generate consistent income streams. This not only enhances their visibility and credibility but also opens up new opportunities for client acquisition and business growth. The structured 12-week timeline ensures that they receive actionable guidance and support to maximize their success on social media, making it an essential investment for those seeking to optimize their online marketing efforts for consistent clients. Status: Currently working with an IT professional who is into stock market as a side hustle. i case study available - business coach. Good fit clients: Beginner entrepreneurs who want to get off to get a good start and those in the 5k range looking for an additional revenue channel.