Aligned Messaging (Homework 1) · DM Sales For Service Providers

Aligned Messaging (Homework 1)

Hi, I’m Manisha Hariharan from India. I’d like to establish myself as a copywriter for purpose-driven brands and build a change agency alongside, that supports these brands to drive positive social impact.

My mission is to help purpose-driven businesses thrive and fuel the growing movements of conscious entrepreneurship and consumers, with a focus on bringing animal welfare, environmental sustainability, and social justice into the mainstream.

Although, I am starting out in marketing, I am flexible in refining my agency services as I go along.

Examples of clear messaging in this niche:

Fenton – Purpose is our sole purpose. (They use human-centric story-telling to rally people around social causes)

Fifty & Fifty – a digital agency for purpose-driven brands. (They tell the stories of those who are changing lives through digital marketing)

GOOD is a purpose-driven creative agency. They work with brands and not-for-profits to create a shared vision of a better, more sustainable world. One that’s fairer, greener and more prosperous.

Purpose - We build and support movements to advance the fight for an open, just, and habitable world.

Position Digital - Purpose-Driven Digital Marketing Agency for Ethical Brands

I believe purpose-driven companies must prioritize profitability to sustain their mission because profit enables sustainable change. Profit is a part of the purpose and the two are not mutually exclusive.

Note: I am not touting purpose-driven marketing as a strategy for profit but marketing as a tool for social change. Also seeking deeper commitment and engagement to these causes from businesses and consumers beyond cause washing and ethical purchasing. I won’t expand on this right now because that would mean looking too far ahead in terms of our own offerings.

My unique messaging: WIP. (Narrowing down this target audience further and MVP to keep things manageable).

Will use the same thread until I nail this and mature into the next homework.

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