Hey everyone, I'm from the dropshipping world. So my expectations around ads are completely screwed. I Launched my b2b SAAS around 2 weeks ago, and burned the first 300$ on nothingness, but now after $1.2k in adspend I'm getting a good amount of form fills. Around $10-12 per fill. Today with 11 fills. Ive got around 30 ads running. Half statics and half video. All different concepts. Offer is get the software for free, I set it up for you. I have 2 questions. 1. It it normal for services / SAAS to take this long to get traction on ad platforms? 2. All my forms fills are pretty much unqualified (I use conditional routing to pre qualify). Most of my leads are just missing 1 key qualification. Should I switch over to qualified form fill event or keep sticking it out with the current form fill event? A lot of talk on reddit and twitter around sticking it out till you have enough data. I now have 25 leads, 4 qualified. (3 calls scheduled, 1 no show, 1 show, and 1 later this week). any advice is appreciated. Thanks :)

I’ve been analyzing GTM strategies specifically for early-stage B2B SaaS, and after digging through a handful of case studies, a very consistent pattern keeps showing up. Most of the fastest movers seem to start with: paid ads → booked sales call → close an annual contract upfront (often founder-led, fairly narrow ICP, high ACV relative to stage). On paper, it checks out: - Faster signal vs content-led plays - Immediate cash flow - Tight feedback loop on positioning and pricing And in the case studies I looked at, this approach did seem to accelerate traction compared to freemium or slow-burn inbound. That said, I’m trying to pressure-test this beyond curated examples. For those building or who’ve built B2B SaaS: - Did you start with ads → calls → annual contracts? - How well did it work before brand, proof, or a strong logo wall? - What broke (or slowed) as you tried to scale? Also curious if anyone found more efficient early GTM routes, for example: - Content → demo in a tight niche - Free tool / wedge product → sales assist - Outbound to a hyper-specific ICP - Partnerships or integrations as first traction Not looking for theory, I’m interested in what actually worked, what didn’t, and why.