Hello Everyone heres the link to all the recordings https://drive.google.com/drive/folders/1Z1Aoi9d2CIgPQIrquCNeVS6alN3fZIMa

Hey everyone! Since we have a lot of you that aren't able to attend our regular discussion calls every Wednesday, we wanted to start putting out a call recap for what was discussed to help give some additional conversation opportunities :) We'll try to get these out a day or two after each Wednesday call and include all the main talking points. If anyone wants to ask questions about any of the topics, bring any of their ideas to the table, or just re-open what was talked about all-together, this will be where you all can do that! We'll also send this as an email in addition to just a general discussion post in the community. Recap below! Discussion Topics 1. Google Ads & Local Service Ads (LSAs) for Local Businesses - The "Feeder" Strategy: A core theme is that standard Google Search Ads act as a "feeder" for LSAs. Initial brand awareness and clicks come from Google Ads, but conversions are often attributed to LSAs because they are highly visible and capture users on their second or third search. - Scaling Synergy: One speaker shared an experience where scaling the LSA budget alone yielded poor results. However, when they scaled the Google Ads budget, LSA performance "skyrocketed," proving the two channels work in partnership. - LSA Optimization Triggers: LSA performance is heavily influenced by factors outside of bidding, including: 2. Advanced Bidding Tactics for Google Ads - Controlling High CPCs: A key tactic shared was using a Target CPA (tCPA) bidding strategy with a maximum CPC bid cap. - When to Apply: This strategy is best used during the scaling phase, not preemptively. It's recommended to first analyze search term data to identify if outlier high CPCs are actually an issue. - Scaling Limitations: Be aware that a CPC cap can limit your ability to scale spend aggressively. If you hit a spending ceiling, you may need to raise your tCPA or your CPC bid cap, guided by metrics like "Impression Share Lost due to Rank." 3. Performance Max (PMax) for Lead Generation