Hey all, we wanted to make it easier for everyone to access some of the free guide and calculator content that we will be making available for the community, so we're making a separate discussion tab for those items. For anyone who wants to share similar things with the group, you may also do that here! To start things off, here is a PDF that walks through what brands/businesses can do to with their website content ensure their products and services are able to start being recommended by Answer Engines and LLMs. This is going to be invaluable information to share with your clients or internal teams to help give website content the leg up it needs to start populating inside the ever increasing world of AI search results! If guides like this are helpful and you'd like more of them, just keep giving us the thumbs up and we'll make sure to continue putting new stuff here for you all :) Enjoy!

Hey all! Now that Gemini is native in Chrome browsers in the top right corner, we have the ability to do super easy UVP analysis for clients that looks at their primary competitors and provide some initial insights that can be used to help develop strategy for any new client account. I've spent tons of time developing specific instructions and prompts for these kinds of tools, so I'll paste the Competitor Analysis prompt below for anyone who wants to test it out for your clients. All you need to do is go to your client's website, copy/paste the prompt, and Gemini will do the rest for you. I've found that this is incredibly helpful to give you a nice head start with a new client without needing to spend all kinds of time digging through competitor websites and all kinds of extra research. See screenshots for the location of the new Native Gemini tool, as well as the output from the prompt.

Hey everyone! Since we have a lot of you that aren't able to attend our regular discussion calls every Wednesday, we wanted to start putting out a call recap for what was discussed to help give some additional conversation opportunities :) We'll try to get these out a day or two after each Wednesday call and include all the main talking points. If anyone wants to ask questions about any of the topics, bring any of their ideas to the table, or just re-open what was talked about all-together, this will be where you all can do that! We'll also send this as an email in addition to just a general discussion post in the community. Recap below! Discussion Topics 1. Google Ads & Local Service Ads (LSAs) for Local Businesses - The "Feeder" Strategy: A core theme is that standard Google Search Ads act as a "feeder" for LSAs. Initial brand awareness and clicks come from Google Ads, but conversions are often attributed to LSAs because they are highly visible and capture users on their second or third search. - Scaling Synergy: One speaker shared an experience where scaling the LSA budget alone yielded poor results. However, when they scaled the Google Ads budget, LSA performance "skyrocketed," proving the two channels work in partnership. - LSA Optimization Triggers: LSA performance is heavily influenced by factors outside of bidding, including: 2. Advanced Bidding Tactics for Google Ads - Controlling High CPCs: A key tactic shared was using a Target CPA (tCPA) bidding strategy with a maximum CPC bid cap. - When to Apply: This strategy is best used during the scaling phase, not preemptively. It's recommended to first analyze search term data to identify if outlier high CPCs are actually an issue. - Scaling Limitations: Be aware that a CPC cap can limit your ability to scale spend aggressively. If you hit a spending ceiling, you may need to raise your tCPA or your CPC bid cap, guided by metrics like "Impression Share Lost due to Rank." 3. Performance Max (PMax) for Lead Generation

For all our paid members who would like to make sure the weekly strategy call is added to your personal calendars, please follow the steps below: 1. Go to the "Calendar" tab at the top of the community menu (can be accessed both on web browser or the Skool app) 2. Click on the upcoming week's meeting link for the "Strategy Power Hour" call 3. Click on the "Add to Calendar" button and choose which calendar to which you'd like it applied If anyone is still having issues, feel free to send a DM to either @Colby Doyle @Muhammad Usama Khan or myself for help :)

Hey guys, Just wanted to share this cool site I found that make's it possible to connect your Google Ads account to OpenAI without any crazy set up or authentication. https://www.loom.com/share/b10f59880c434cf9b8441ad963e4d801?sid=e12b214f-ff18-423b-a126-ce69632a2a3f The site is called https://gaql.app/ and you will want to go to https://chatgpt.com/g/g-67e2d5b54524819184f9fc05a541cd4e-ppc-gpt-by-trueclicks-free?model=gpt-4o to set up the connection in OpenAI. Lmk if you have any questions! -Dave