What’s up OC fam? Here’s this week’s book club review. Chapter 11 is mostly an overall summary of the entire book as well as one core lesson. Success is about one thing - relentless testing. Test until something works → then take massive action → double down on it until it breaks → then go back to testing again until you find the next thing that works → double down on it until it breaks → repeat. That cycle IS the path to the life you want, and the business that actually funds it. Most people never get there because they won’t take the leap. Or worse…they listen to the judgment in their own head and play small. Your speed to making money is directly tied to how fast you learn the skills that create money and getting deeply engaged with advertising is one of the fastest ways to accelerate that. Here’s the uncomfortable truth: It takes a long time to figure out which audiences work, which lead magnets work, which platforms work and which message actually pulls people in. And the only way to know…is to try a lot of things, a lot of different ways, for long enough to see what works. What was your biggest takeaway from Chapter 11? Drop it below 👇🏼 P.S. Dropping the next books to vote on for book club in another post

Alright guys, looks like everyone’s interested in Breakthrough Advertising. Unfortunately I couldn’t find an audiobook for this out there, but I got creative and found a free PDF version (attached below). For those that want the audio book you can use the “speechify” app to take the PDF file and turn it into an audio book. Hard copy can be purchased here on Amazon: (https://a.co/d/04ZZfsfI) There are a total of 14 chapters, so I’ll be reviewing 2 weekly on Fridays starting this week. Hope you guys gain a lot from this book, it’s a banger so far 💪🏽.

Just checking, would you watch this?

I think there has been some improvement, what do you think?

What’s up OC Fam? I will be posting the book club reflections tomorrow as I’m traveling today. In the meantime, here’s a 6 minute video that will help you gain some foundational knowledge on social media growth and the algorithm. A lot of things will make sense once you understand this 👇🏽 https://youtu.be/p864yR7tYHI?si=el-p4RXd2WIzWmrM Talk soon! -Jay