The Distribution Problem Nobody Wants to Admit
Harsh truth after 8+ product launches: You don't have a product problem. You have a distribution problem. Your product is probably good enough. I've seen terrible products make millions because their distribution was locked in. Distribution channels that work: Owned channels: - Email list (yours, not rented) - Social following (real engagement) - Community (Discord, Slack, Skool) Borrowed channels: - SEO (Google's audience) - Marketplaces (Product Hunt, app stores) - Partnerships Paid channels: - Ads (only after organic works) - Sponsorships - Influencers (micro > macro) The founders winning right now spent 6 months building distribution before launching anything.