The Distribution Problem Nobody Wants to Admit

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Harsh truth after 8+ product launches:

You don't have a product problem. You have a distribution problem.

Your product is probably good enough.

I've seen terrible products make millions because their distribution was locked in.

Distribution channels that work:

Owned channels:

- Email list (yours, not rented)

- Social following (real engagement)

- Community (Discord, Slack, Skool)

Borrowed channels:

- SEO (Google's audience)

- Marketplaces (Product Hunt, app stores)

- Partnerships

Paid channels:

- Ads (only after organic works)

- Sponsorships

- Influencers (micro > macro)

The founders winning right now spent 6 months building distribution before launching anything.

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