Lee-Anne Scott

I asked Grok to tell me more about myself and have seen that it has ALL the wrong information from back in 2020. So obviously have some work to re-educate it lol! My question, do you just flood the web with all your new information using schema markups and citations, and leave what's there. OR do you go through and systematically delete all irrelevant information...my concern here is you end up looking like someone in witness protection because you have no past lol!! Any insights into best practice here? Thanks :-)

New comment Nov 4

Lee-Anne Scott

2 likes • Nov 4

@Julian Lopez Thanks! I'll try that. I'll run that and let you know :-)

Lee-Anne Scott

4 likes • Nov 4

@Marc Wajsberg I assumed that, but none of my info was say the last 3 years is showing up in that particular search. I;ll keep you updated with progress.

Alex Courter

Oct 31 •

General discussion

Schema? HTML? JSON? What is this mumbo jumbo?

This is specifically for anyone who is new to the tech involved and wondering what the JSON and HTML parts of the schema are. ✅️ Step 1: just like Kasim said on the training, you don't need to know how the parts of the car are built to drive the car. So before you bother reading this, consider asking your favorite LLM to walk you through the proper use and placement of the schema. If you still want to know, then read on! ✅️ Step 2: "I'm still curious what this stuff is!" HTML is a programming language that defines the pieces of a web page. The pieces of a web page are called elements. Elements are described using a tag. This is a tag: <script> And this one with a slash is a closing tag: </script> HTML elements are built like a sandwhich. Every element has an opening and a closing tag, which are like the bread. The inside of the sandwhich can be other elements, text, or in the case of your schema, the JSON file. JSON files look different but are also sandwhiches (either that or I'm hungry.) The JSON file starts with an opening bracket { and ends with a closing bracket }. The JSON sandwhich is called an object, and the insides are keys and values and they look like: this ➡️ "key" : "value" And this ➡️ "@context" : "https://schema.org" The key is a name, and the value is content that can be text, a number, a list, or another object (sandwhich in a sandwhich!) Armed with this knowledge, it should be easy to see where schema should go when we talk about the head element. Finding where to edit the head of the page depends on the builder you use, whether its WordPress or one of its other builder add ons, or gohighlevel, etc. So if you are stuck trying to find where to edit the page head, post about it with which builder you use! Someone in this group probably uses the same one! Make sure your schema is inside the two tags for <head>. Make sure it isn't cutting into another part of the sandwhich, like the brackets of the <link /> tags. And finally, make sure there are no open face sandwiches (every opening bracket has a closing bracket, script tag has a closing script tag).

New comment Nov 3

Schema? HTML? JSON? What is this mumbo jumbo?

Lee-Anne Scott

3 likes • Nov 3

Thank you so much! This is useful.

Julian Lopez

Oct 31 •

Announcements

⭐ The State of AEO 10/23 - The UGC Shortcut to AI!

How do you get quick wins in AI while building a long-term, defensible brand? Our latest call tackled this from two powerful angles. We got a live tactical playbook for getting cited by AI today by leveraging the platforms it already trusts. Here’s your key information to get caught up: 📼- Here's your Call Recording 🖥️- Here's the Slide Deck 📃- Here's your Detailed Call Summary Key Takeaways The game is no longer about getting a click; it's about being the answer. This requires strategy: Broadcasting your expertise for immediate visibility leveraging high authority platforms that AI loves to cite. 1. The Immediate Shortcut: Master UGCWhile you build your long-term hub, you can get cited by AI now. The fastest way is to publish on the high-authority User-Generated Content (UGC) platforms that AI models are already scraping for fresh, real-time answers. - Why UGC?: It allows you to "borrow" the authority of massive platforms like YouTube and Reddit, getting you into the AI ecosystem much faster than relying on your own site alone. - The Two-Tiered Playbook: 2. YouTube is Your Content EngineThe single most powerful platform for AEO is YouTube. A single, well-structured video can fuel your entire content strategy. - AI Reads Transcripts: AI doesn’t just see your title; it deeply understands the content of your video transcript. This is a massive opportunity to be cited for your specific knowledge. - The Pillar & The Splinters: Create one long-form "pillar" video on YouTube, then use AI tools to repurpose it into dozens of clips, posts, and articles for every other platform. Your Call to Action: Build and Broadcast It's time to put these strategies into motion. Here are your immediate next steps:

New comment Nov 20

Lee-Anne Scott

2 likes • Nov 3

Thank you so much, this one is brilliant!

Lee-Anne Scott

Oct 21 •

General discussion

AEO changes the sales conversation

Hey thought I would pop in and share an AEO win! Podcasting can be difficult to quantify because people love it...but the results are not immediate enough and it can be difficult to give ROI stats beyond downloads etc. Well, I had lunch with a prospect today, and by adding the AEO angle to building authority and how podcasting can help you become the recommended answer, she immediately moved to next steps, and potentially giving us their entire Social Media portfolio to develop....for a VERY well known global hotel brand. 🤞 I've been producing podcasts for years, and the sales conversation has never been this easy and natural. Thank you @Julian Lopez and @Kasim Aslam your book is changing the game for me!

New comment Oct 28

Lee-Anne Scott

1 like • Oct 24

@Julian Lopez Yes, creating your own is great because you own the audience, but as a guest you only rent the audience. But when you look at the AEO angle I think guesting is going to see results much faster if you commit to appearing on a show 1 or 2x a week. Both sides have their pros and cons. But with the change in search I believe podcasting in either form is no longer a nice to have it has become a non-negotiable. So far we have streamlined the process from AI-empowered podcast search to find the right shows, to personalised pitching and prep. The next piece I am working on is how we can embed AEO into our process so we don't leave it to chance. Still working on this. ...now to get that message out there ;-)

Lee-Anne Scott

1 like • Oct 28

@Carissa Newton :-) It feels like a huge unlock. I've been producing podcasts for the last few years, and there was always a missing piece on how to make the podcast proposition more tangible and compelling that take it from a nice to have to the no.1 channel you can't ignore. The deeper I delve into AEO it feels like this is huge unluck I have been looking for .

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Lee-Anne Scott

@lee-anne-scott-6404

PodGuestAi | Podcast guesting builds trust and discoverability faster than any other channel. We makes it scalable, strategic, and measurable

Active 53d ago

Joined Oct 2, 2025

London, UK

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