so I am trying to think through how to setup ads for a client. they run a concrete company. the have 4 products driveways, patios, building slabs, stamped concrete projects. he wants to run ads for each of these but I am worried that facebook will get us results for wanted ever the easiest conversion is which in the past has not been the most profitable jobs. wondering if i use a different ad set or campaign if that would help keep facebook cleaner on the conversion to profit ratios.