Objections: I need to talk to my spouse
This is the #1 sales objection I see across industries. The person in front of you defers their decision making powers to someone not in the room. Why would they do that? They donβt feel overwhelmed by the value, so they worry they are making a bad choice. So instead, they deflect to the need of a cheerleader. Does that cheerleader have all of the information? No. They werenβt there for your presentation. They wonβt see the value, so it will turn into a price decision or brand recognition decision. If you find yourself having this objection frequently, itβs not them, itβs YOU. You are failing to build the value before the pitch. Iβll make a separate post on this. Letβs work on the objection itself. Method 1: Bring the power back Why are they the chosen one to be at the home during your inspection? Because they are the one who spends the money. They are the caretaker of the home. They deal with these things. Or the other spouse canβt be there so they have delegated. All of these reasons are the reasons why they ARE the decision maker. Re-empower them to make that decision. **Word track: βOhh I get it. Well I donβt wanna leave you in a bad spot. I couldnβt expect you to repeat everything I just went through for your spouse. So letβs just make sure you can answer their questions. What questions do you think they will have? β¦ (it always boils down to price and reputation, if itβs anything else - you didnβt do a good job in the education portion before the pitch) β¦ Ok so itβs just the money? And if youβre not jumping on board right this second itβs probably because itβs higher than you were either expecting or hoping to pay am I right? Check the boxes close: Perfect now weβre getting somewhere. Look Iβve done this thousands of times and the most common thing that people are looking for are: -A thorough inspection -An expert that can 100% solve their problem -A mom and Pop shop because youβre spending your money locally and you get better customer service -A place with a human that answers the phone