how fast are you executing?
We had an epiphany last week. We were not attracting the right type of client with our ads. We could pad our ego and say that we are getting consistent buyers but something wasn't right. We went back and looked at the data, the low ticket buyers that we were able to talk to weren't qualified for our higher-level programs. So we went back to the drawing board, coming up with a low ticket offer that would be valuable to the right people instead. The 2nd of August we realized and started coming up with the new offer, deliverables etc The 4th we had the landing page copy ready to test the offer. The 8th the funnel tracking and everything else was ready and ads where published to go live. The 9th we got our first buyer. Wow. This thing that was an idea in my brain a week ago is being bought by strangers online a week later. It took us a whole week from concept to launch. I'm convinced we can work on optimizing the timelines as we get more practice. Is the new offer better? We'll see. Conversion rate should be at around 3% from cold traffic to buyers and it's at 2.44 now. I'm not worried about this being the right offer or not (great if it is!) I am worried about having a systematic testing process that helps me identify winning product ideas for my target market.