Hey everyone, I just wrapped up 2 more workshops from our classrooom, Direct Response Ghostwriter and Copyskills Value Posts, and now finally I''m starting to shamelessly pitch clients. As Sir @Nabeel Azeez said, 10% should go into studying copy as a beginner, and 90% into getting clients. I was doing totally the opposite. Right now I'm working on my offers but I'm still confused about one part of the process which is qualifying leads. Veterans, I'd really appreciate your advice on the following questions. 1) How do I know whether a coach or a business needs my services before I pitch them? 2) Are there any specific signs that you look for? I am a beginner, and I am looking for my first client, for meta ads, emails, and landing pages.

# And How to Move from Service Provider to Business Owner in the “AI Age” *Note from Nabeel: This essay was 100% researched and written by AI. There are no human edits. Do not let that stop you from reading it. The data and analysis are real.* --- ## The End of the Old Deal For over 400 years, the deal for copywriters was simple. You had a rare and valuable skill: the ability to persuade with words. You rented that skill to a business for a fee. The business captured most of the value your work created. You got paid. It was a stable arrangement, but it had a hard ceiling. The person doing the most creative work rarely got to keep the rewards. In the last three years, AI has broken that deal. It has not just changed the market; it has split it in two. The bottom of the market has collapsed. Spending on freelance writing has fallen by nearly 80%.[^1] Thousands of writers who sold words by the page are struggling to find work. At the same time, the top of the market has never been stronger. Strategic, persuasive writers are in record demand. OpenAI–the company that built ChatGPT–is paying up to $393,000 a year for a human content strategist who can "be the human that actually connects with people."[^2] This split is not the end of the story. It is a new beginning. The same forces that broke the old model have created a major opportunity. Copywriters can now stop being service providers and start being owners. With AI leverage, a vast market of non-users, and lower barriers to launching a business, a new path is open: the copywriter as founder. This essay maps that path. It draws on data from the creator economy, eCommerce, affiliate marketing, and the AI services market to show why this moment is unique. It shows the specific levers you can use to build a business. And it gives you a clear playbook for capturing the full value you create, not just a fraction of it. 1. Part 1: Understanding the split in the copywriting industry 2. Part 2: The 3 levers of the new economy 3. Part 3: The 4 business models available to you 4. Part 4: The new skills that make you irreplaceable 5. Part 5: The playbook to go from copywriter to founder

I recently went through another lesson in the Copywriting Launchpad that covered seven common mistakes beginners (and even experienced writers) make. These notes are mainly for my own learning, but I thought they might help someone else too. Mistake #1: Not Planning Your Marketing Foundations Many people jump straight into writing copy without knowing why it should work. They simply write something and hope it converts. Before writing, you need to understand your marketing message. If your copy doesn't work, it may be because: - It doesn't have a strong USP. - You didn't address important objections. - Your mechanism isn't clear. - Your message isn't aligned with your audience. Before writing, research and define: - Who you are targeting - Audience pain points - Consequences of not solving the problem - Their current roadblocks - The old methods they've already tried - The root problem - Their desires - Your new method - Your solution - Your offer - Your USP - The emotional connection - The Big Idea - Your mechanism - The benefits - Market sophistication - Market awareness - Their objections Without understanding your message first, your copy won't resonate or stick. Mistake #2: Not Researching Your Audience This is probably the most important part of copywriting. You can know thousands of words, but if you don't understand your audience, those words won't save you. Every reader is silently asking: "Is this for me?" If you don't know exactly who you're talking to, you'll end up speaking to nobody. Be laser-focused on your audience. Mistake #3: Trying to Sell More Than One Idea Don't squeeze multiple ideas into one piece of copy. Confused people don't make decisions. Stick to: - One idea - One concept - One principle - One message Ask yourself: "What's the one thing I want my prospect to believe after reading this?" Write that sentence before you start writing and keep referring back to it. Mistake #4: Not Focusing on the First Few Lines

I see lot of people asking about what niche they should pick. See, copywriting is all about understanding your customers. If you dont do your research, you have lost the customer before they put anything into checkout basket. But doing research for something you have no idea about is overwhelming. So many options, opinions and you feel paralyzed. Especially if you are newbie copywriter! The simple solution is to focus on something you already understand and build on top of that. Oh you are skincare junkie who knows all the new hot ingredients and brands and loves to try new products? Write copy for skincare companies. You love going to gym and genuinely care about what you eat? Focus on either gym (service) or products (protein powder, supplements, gloves for lifting, etc) and write copy for that. Do you have your own pet? Write for pet niche. Pick whatever is appealing: landing pages, emails, meta ads, blog posts... This will give you: - benefit of skipping the "basic" research and you can dive right into writing - deeper understanding of potential customer personas - you genuinely care about the topic so it comes more easy to you - doing research prior to writing copy is more fun Don´t ask "what niche i should pick" but "what do I know about more than average person?" This is cheatcode to producing more copy faster which means you improve faster. Choose the topic you would research willingly at 10pm after work when you know you should be waking up early. Like this post and I will send you link to profitable ecom niches (not affiliated!) so you can get inspired and start writing today.

For a long time, I thought writing better headlines meant finding better words. So I'd stare at a blank page trying to come up with something clever. This lesson by @Alicia Joseph made me realize I was solving the wrong problem. A headline isn't just a summary of the page. Its job is to grab attention, stop the scroll, and make people want to read the next sentence. The biggest shift for me was this: People don't read the words. They read what those words mean for them. Instead of thinking about words, think about what you want to communicate. That idea made the whole process much clearer. Method #1: The Copy Translation Strategy One way to write stronger headlines is to translate your message through these eight psychological elements. 1. New, Different & Hopeful Your offer should promise something fresh and exciting. It should convey hope. Without it, your copy feels generic, and people assume they've heard it all before. 2. Easy Your offer should feel simple and achievable, making people feel confident they can do it. If the solution sounds too hard, people stop reading. People want an easy path. They don't buy hard work. 3. Safe Even if your solution feels new and easy, people will hesitate if they sense risk. Show proof. Build credibility. Reduce uncertainty. Trust lowers resistance. 4. Big People don't just want to make money online. They want to make £10K as quickly as possible. Make the outcome feel significant. But keep your claims believable and make sure you can support them with proof. 5. Unique Show what makes your offer different. It doesn't have to be revolutionary. It just has to answer the question: "Why should I choose this instead of everything else?" 6. Ultra-Specific Specificity makes your message feel believable. It also creates curiosity. People naturally think: "Why is that so specific? What am I missing?" For example: "This is how I made $10,000 per month with copywriting as a Beginner." 7. Understandable