Haven’t posted a win in a while, but as you might know January is always the cheapest CPA month of the year…. Yesterday we cracked our first $5,107 profit day in months.. A nice change up from December where we averaged $998/day in profit. Yes the PPL game has its ups and downs… I know I sound disappointed with numbers like this when most of you would be ecstatic … I believe they call it…. hedonic adaptation? We always want to climb a higher mountain, but I digress. Point is things can look dark before the dawn. We were struggling last month, so we pulled some levers.. New landing form, new ad hooks…new bid cap campaigns. They all seemed to help.. plus January being well..January.. We are seeing big numbers again. So the moral of the story is don’t quit when things are not great. Dig in and get to work. Fair chance you know exactly what to do…there’s only a handful of levers in this game. Ads, landers, forms, tracking….that’s it. You just gotta do the thing. To your success. - Billy

One of my DFY clients, Kessin, just dropped an update in the paid community and it’s a perfect example of how fast Pay Per Lead can move when the foundations are right. We launched his B2B broker funnel in December. Here’s what happened ⬇️ • 50+ mortgage broker leads generated via Facebook • Cost per lead: ~$15 • 75% contact rate (yep 😮) • $20k+ already in the January pipeline • $5k cash collected before the year even kicks off This is why B2B PPL is so powerful. Brokers are hungry, margins are strong, and speed to revenue is real. ⚙️ Want this done for you? I’m opening 1 Done-For-You build slot for Q1 2026. If you want: ✅ Proven vertical selection ✅ Website + funnel ✅ Ads + tracking ✅ Automations + systems ✅ A clear path to $50k/month in 2026 This is the fastest way. BONUS: Lock in current pricing if you sign up before Jan 1st (price increases **25% after that). 🧠 Prefer to DIY (with support)? If you’re already building but want: • Weekly calls • Tailored PPL support • Live troubleshooting • Community accountability Join the paid Skool here 👉https://www.skool.com/pay-per-lead-nation-pro Either way — let’s make 2026 your biggest PPL year yet 💪🚀 Comment '2026' and i'll DM you more info.

Next week I’m hosting a live 60-minute training inside this group breaking down something most people massively over complicate… Pay Per Lead businesses are boring. And that’s exactly why they work. There are really only 5 simple mechanics that determine whether a PPL business: - Struggles at $5–10k/mo - Or scales cleanly to $100k+/mo in literally any vertical In this training, I’m going to break down the exact 5-step PPL engine I use and teach — no fluff, no theory, no hype. This is the stuff that: - Lets you scale ads without guessing - Keeps margins predictable - Makes buyers stick around longer - Allows you to add new verticals without rebuilding everything - And turns PPL into an actual asset, not a grind While keeping it simple.While avoiding “fancy” funnels and shiny objects. While not needing a massive team. While not relying on organic, virality, or luck. This is not a pitch. I’m not selling a course on the call. This is the course. It’ll be a no-PowerPoint, over-the-shoulder walk through of how the mechanics actually fit together in the real world — including where most people break the model without realising it. We’ll then do a live Q&A, so you can apply it directly to: - Your current PPL offers - Your vertical - Your bottleneck (buyers, supply, scale, margins, ops) If you’re serious about building PPL the boring but scalable way, this is essential. 👇 I’ve dropped a poll below with a couple of call times Vote for the one that works best for you so I can lock it in. 👉 Comment “I’m in” below if you’re planning to attend so I can make sure you get the link and reminders. This one will be worth showing up live for.

Let’s get real for a second: Leads ain’t leads ain’t leads. Not all leads are equal. Not all clients are equal. And if you treat them like they are, you’re setting yourself up for a world of pain. Here’s the deal: If you want to build a real PPL business (not just another “me too” agency), you need to get laser-focused on three things: 1. Pick the right industry. 2. Dial in the right market segment. 3. Go deep on the right niche (and sub-niche). This is non-negotiable if you want to win. Here’s where most PPL agencies screw it up: They chase the same “leads” as every other agency and every big lead-gen shop (think Leadify, etc). Everyone piles into “homeloan refinance” because it looks easy. “Everyone else is doing it, how hard can it be?” Spoiler: That’s a race to the bottom. You end up fighting on price, slashing your margins, and working your ass off for scraps. Worse: Clicks are easy to get. But clicks cost you money. And most of those “leads” are just tire-kickers. They want to know the best rate, or what their house is worth. They’re not buyers. They’re not refinancing. They’re a giant waste of your time, energy, and ad budget. So why would you go through all the effort of building a brand, running ads, and setting up funnels… …if you’re just going to chase the same low-quality leads as everyone else? You need to offer something different. Something buyers actually want. You need to attract real buyers, not “looky-loos.” This is one of the biggest mistakes I see new PPL agencies make—and it’s exactly what I help my clients fix. Here’s what I’m doing: I’m taking ONE person under my wing for 7 weeks. I’ll help you grow your PPL agency to $50k–$100k/month. You’ll get every tip, every trick, every shortcut I know. But more importantly, I’ll help you build a real lead-gen brand: - In the right industry - In the right niche - With the right clients - At the right price - So you’re actually profitable Here’s the truth: Big (whale) clients are easier to land when you give them exactly what they want.