Haven’t posted a win in a while, but as you might know January is always the cheapest CPA month of the year….
Yesterday we cracked our first $5,107 profit day in months..
A nice change up from December where we averaged $998/day in profit.
Yes the PPL game has its ups and downs…
I know I sound disappointed with numbers like this when most of you would be ecstatic …
I believe they call it…. hedonic adaptation?
We always want to climb a higher mountain, but I digress.
Point is things can look dark before the dawn.
We were struggling last month, so we pulled some levers..
New landing form, new ad hooks…new bid cap campaigns.
They all seemed to help.. plus January being well..January..
We are seeing big numbers again.
So the moral of the story is don’t quit when things are not great.
Dig in and get to work.
Fair chance you know exactly what to do…there’s only a handful of levers in this game.
Ads, landers, forms, tracking….that’s it.
You just gotta do the thing.
To your success.
- Billy