Leads Are NOT All Created Equal (And Neither Are Clients)

Billy Robinson

Oct 31 (edited) • Announcements

Let’s get real for a second:

Leads ain’t leads ain’t leads.

Not all leads are equal. Not all clients are equal.

And if you treat them like they are, you’re setting yourself up for a world of pain.

Here’s the deal:

If you want to build a real PPL business (not just another “me too” agency), you need to get laser-focused on three things:

Pick the right industry.
Dial in the right market segment.
Go deep on the right niche (and sub-niche).

This is non-negotiable if you want to win.

Here’s where most PPL agencies screw it up:

They chase the same “leads” as every other agency and every big lead-gen shop (think Leadify, etc).

Everyone piles into “homeloan refinance” because it looks easy.

“Everyone else is doing it, how hard can it be?”

Spoiler: That’s a race to the bottom.

You end up fighting on price, slashing your margins, and working your ass off for scraps.

Worse: Clicks are easy to get. But clicks cost you money.

And most of those “leads” are just tire-kickers.

They want to know the best rate, or what their house is worth.

They’re not buyers. They’re not refinancing.

They’re a giant waste of your time, energy, and ad budget.

So why would you go through all the effort of building a brand, running ads, and setting up funnels…

…if you’re just going to chase the same low-quality leads as everyone else?

You need to offer something different. Something buyers actually want.

You need to attract real buyers, not “looky-loos.”

This is one of the biggest mistakes I see new PPL agencies make—and it’s exactly what I help my clients fix.

Here’s what I’m doing:

I’m taking ONE person under my wing for 7 weeks.

I’ll help you grow your PPL agency to $50k–$100k/month.

You’ll get every tip, every trick, every shortcut I know.

But more importantly, I’ll help you build a real lead-gen brand:

In the right industry
In the right niche
With the right clients
At the right price
So you’re actually profitable

Here’s the truth: Big (whale) clients are easier to land when you give them exactly what they want.

Go after the big fish. Go after the $50k–$100k/month opportunities.

Stop playing small. Stop chasing “tiny deals” just to “get experience.

Build a strong brand in the right niche, and getting quality leads becomes 10x easier.

Push the “I believe” button.

Let’s get you to $50k–$100k/month in the next 12 months.

I’ve got you covered. —Billy

PS 🫵Will YOU push it? Or will you spend the next three years of your life getting "tiny deals" first to "get experience"?

PPS I'd rather see you build a strong brand in the right niche .. .than a tiny ass deal struggling to get QUALITY leads… So. Much. Easier!!

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