The $25,500 Client I Almost Didn't Land
Got a $25,500 contract this week. Almost lost it twice. First almost-loss: My proposal was too complex. 4 pages. 12 milestones. They got overwhelmed. ⚒️ Fix: Simplified to 1 page. 3 phases. Clear outcomes. Second almost-loss: Didn't explain the value, just the work. "We'll build X, Y, Z" means nothing. ⚒️ Fix: Reframed around outcome. "In 4 weeks, you'll have a platform doing X, saving $Y per month." What sealed the deal: - Discovery call where I just listened - One-page proposal with clear ROI - Milestone 1 was low-risk ($1,100) - Fast response to every question (<2 hours) Clients buy outcomes, not hours. What's your best client-closing tip?