Business Diaries: When the Numbers Drop
Todayās reflection is about those moments in business when things start to feel like a struggle. Iāve been taking on a lot lately, creating daily YouTube videos, posting reels on Instagram and TikTok, and sharing updates on Facebook. Itās all part of growing my business and keeping a consistent presence online. For a while, I was seeing good traction. But over the last few days, my reach has dropped on every platform. Itās that kind of dip that can really knock your motivation. So Iāve been reminding myself why I do this. Itās not just to grow my business, I actually enjoy it. I love the creativity and flow that comes from making content. Still, itās good to remember that traction takes time. Itās normal for growth to come in waves. I also watched a video from Alex Hormozi recently that really stuck with me. He said we often want our content to go viral, but if itās the wrong audience watching, it doesnāt matter. Itās better to have fewer views from people who are truly engaged than thousands from people who will never connect with your work. I donāt really know what the point of this post is, maybe just to share that we all go through these struggles. And if youāre going through it too, Iām right there with you. Youāre not alone.